Episode 827 | The Founder's Guide to Selling Your SaaS for What It's Actually Worth
About this episode
Rob Walling interviews Einar Vollset about selling SaaS companies and maximizing their value.
What would it mean for you to leave 60 or 70% of your company's value on the table when you sell? In this episode, Rob sits down with Einar Vollset, co-founder of TinySeed and founder of Discretion Capital, to talk about his new book, The Definitive Guide to M&A for B2B SaaS between $2 and $20 million ARR. They dig into why private equity now dominates the buyer landscape, why growth and churn are the top two valuation drivers, and how the myth that "startups are bought, not sold" could cost you millions. Einar also explains the danger of running your business past its peak growth rate before selling, why ARR multiples matter more than profit, and how the right M&A advisor can add 30 to 300% to an initial offer. Episode Sponsors: This episode is brought to you by Mercury Mercury is the banking solution I use across all of my businesses, from my personal single-member LLC to MicroConf and TinySeed. Traditional banking is broken, slow wires, clunky interfaces, tools that feel like they were built in 2005. Mercury is what banking should feel like in 2026. Everything just works. Whether it's daily bill pay or wiring large sums to the dozens of companies we invest in each year…
Sponsors
Mercury
More episodes of Startups For the Rest of Us
- Episode 829 | AI is Bad at Product, Top 5 Startup Success Factors, and the Beastie Boys (A Rob Solo Adventure)
- Episode 828 | Am I Building a SaaS?, Serving Both B2C and B2B, Pricing, and More Listener Questions (Rob Solo)
- Episode 826 | How to Find, Hire, and Work with Owner-Level Thinkers
- Episode 825 | Talking Tailwind CSS and Founder Fitness (with Adam Wathan)
- Episode 824 | Crowded Markets, Problem Aware, A Stolen Idea, and More Listener Questions (with Jordan Gal)
- Episode 823 | Hot Take Tuesday: Is A.I. Killing B2B SaaS?, ChatGPT Ads, OpenClaw
Explore listener stats, chart rankings, contacts and more on the Startups For the Rest of Us podcast page.