Pre-launch spiral & trusting the (bridal) fabric flow #104

About this episode

Johanna discusses her upcoming sewing pattern launch with Malena, exploring the challenges and learning experiences in the creative process.

Johanna is launching a new sewing pattern after an 18-month hiatus and is a bundle of nerves. Has all the hard work of the past few months been for nothing?Malena steps in to talk her off the ledge, and together they agree that you have to play the long game. Everything we make, release, and stumble through is part of a bigger learning process. And speaking of learning curves, Malena has been deep in the world of bridal wear lately, and the revelations have been coming fast. Including this: sometimes the math isn't mathing when it comes to fabric, and you have to trust the flow. Quite literally! Shop Johanna's new pattern: The Tyri Tie-Neck Knit Blouse and check out the vertical Sew-Along videos mentioned in the episode Email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠stitchingtalespod@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Or contact us at our socials: Stitching Tales on Instagram Stitching Tales on YouTube About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns. Hazelhen Patterns Instagram hazelhenpatterns.com (get your free Malva t-shirt pattern) About Johanna Lundström: Sewing book author, pattern designer and sewing content creator. thelaststitch.com The Last…

People in this episode

Host: Johanna Lundström

Guest: Malena Hjerpe

Topics covered

• sewing patterns
• bridal wear
• creative process
• trusting the flow
• learning curves

Keywords

• sewing
• bridal fabric
• pattern design
• creative journey
• Sew-Along

Mentioned in this episode

Organizations: Hazelhen Patterns, The Last Stitch Media, Stitching Tales, Instagram, YouTube

Products: The Tyri Tie-Neck Knit Blouse

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