Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
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Total monthly reach
Estimated from 20 chart positions in 20 markets.
By chart position
- 🇨🇦CA · Crafts#10300K to 1M
- 🇬🇧GB · Crafts#15300K to 1M
- 🇩🇪DE · Crafts#22100K to 300K
- 🇦🇺AU · Crafts#27100K to 300K
- 🇺🇸US · Crafts#33100K to 300K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
421K to 1.4M🎙 Daily cadence·103 episodes·Last published 2d ago - Monthly Reach
Unique listeners across all episodes (30 days)
1.4M to 4.5M🇨🇦22%🇬🇧22%🇩🇪7%+17 more - Active Followers
Loyal subscribers who consistently listen
561K to 1.8M
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 16 epsHosts
Recent guests
Recent episodes
Make it last: Caring for your handmade wardrobe #113
Jun 23, 2026
Unknown duration
Where do sewists hang out now? #112
Jun 16, 2026
Unknown duration
Sew better with the right thread #111
Jun 9, 2026
56m 32s
Creative burnout, exhaustion & pressure to always create #110
Jun 2, 2026
58m 46s
Summer sewing: Linen struggles, hacking shorts and bold stripes #109
May 26, 2026
1h 00m 25s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/23/26 | Make it last: Caring for your handmade wardrobe #113 | You spend days making a precious garment. And then, with wash and wear, it starts to break down.In this episode, Malena and Johanna talk about what affects how long handmade clothes actually last, such as fabric choices, how you wash your makes, and the things that slowly wear garments down.If you’ve ever had something you made lose its shape, fade faster than expected, or just not hold up, this episode will help you figure out what’s going on.Email us at stitchingtalespod@gmail.comOr contact us at our socials:Stitching Tales on InstagramStitching Tales on YouTubeAbout Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.Hazelhen Patterns Instagramhazelhenpatterns.com (get your free Malva t-shirt pattern)About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.thelaststitch.comThe Last Stitch Instagram | — | ||||||
| 6/16/26 | Where do sewists hang out now? #112 | The sewing world has never been more connected, or more fragmented.15 years ago, most online sewists gathered in a handful of forums and blogs. Today, conversations are spread across Facebook groups, memberships, Discord servers, Substack, online courses, Instagram, YouTube, and platforms that may or may not still exist by the time this episode airs.On one hand, it's easier than ever to find people who share your interests. On the other hand, keeping track of where everyone is gathering can feel like a part-time job. And don't we all crave more in-person meetups these days? The conversation may also have been lightly influenced by some behind-the-scenes brainstorming around Johanna and Malena's upcoming book To a Tee and whether the internet really needs one more place for sewists to gather.Email us at stitchingtalespod@gmail.comOr contact us at our socials:Stitching Tales on InstagramStitching Tales on YouTubeAbout Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.Hazelhen Patterns Instagramhazelhenpatterns.com (get your free Malva t-shirt pattern)About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.thelaststitch.comThe Last Stitch Instagram | — | ||||||
| 6/9/26 | Sew better with the right thread #111✨ | sewing threadthread types+4 | — | Hazelhen PatternsThe Last Stitch+1 | — | sewing threadall-purpose thread+5 | — | 56m 32s | |
| 6/2/26 | Creative burnout, exhaustion & pressure to always create #110✨ | creative burnoutexhaustion+4 | Malena Hjerpe | Hazelhen PatternsThe Last Stitch+1 | — | burnoutexhaustion+5 | — | 58m 46s | |
| 5/26/26 | Summer sewing: Linen struggles, hacking shorts and bold stripes #109✨ | summer sewinglinen fabric+3 | — | Hazelhen PatternsThe Last Stitch | Sweden | summer sewinglinen struggles+3 | — | 1h 00m 25s | |
| 5/19/26 | Coverstitch secrets: Beyond basic hems #108✨ | coverstitch machinehemming techniques+4 | Malena Hjerpe | Malva t-shirt patternCoverstitch Success Video Course+4 | — | coverstitchhemming+5 | — | 50m 40s | |
| 5/12/26 | Lack of confidence, purging patterns & creative differences : Q&A #107✨ | sewingpattern making+4 | — | Malva t-shirt patternHazelhen Patterns+5 | — | sewing questionspurging patterns+3 | — | 57m 19s | |
| 5/5/26 | From Sweden to Hawaii: How Sanna Myers built a pattern brand #106✨ | sewing patternsindie pattern brand+3 | Sanna Myers | Paradise PatternsHazelhen Patterns+1 | SwedenHawaii | sewingpatterns+6 | — | 1h 05m 28s | |
| 4/28/26 | 8 ways to sew knit necklines (none of them a neckband) #105✨ | sewing techniquesknit necklines+3 | — | Master the Coverstitch MachineSewing Activewear+3 | — | knit topsneckline finishes+3 | — | 57m 53s | |
| 4/21/26 | Pre-launch spiral & trusting the (bridal) fabric flow #104✨ | sewing patternsbridal wear+3 | Malena Hjerpe | The Tyri Tie-Neck Knit BlouseHazelhen Patterns+4 | — | sewingbridal fabric+3 | — | 1h 58m 18s | |
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| 4/14/26 | Sleeves explained: Less guesswork, better fit #103✨ | garment sewingsleeves+3 | — | Fit for Knits BookHazelhen Patterns+1 | — | sleevesgarment sewing+5 | — | 58m 45s | |
| 4/7/26 | T-shirt book update: Decisions, dilemmas and messy lines #102✨ | t-shirt booksewing patterns+4 | — | Malva t-shirt patternHazelhen Patterns+4 | — | t-shirt booksewing+4 | — | 1h 01m 26s | |
| 3/31/26 | How to gather fabric evenly (without the guesswork) #101✨ | gathering fabricsewing techniques+3 | — | Guril knit top patternMalva t-shirt pattern+2 | — | gathering fabricsewing gathers+3 | — | 1h 03m 02s | |
| 3/24/26 | We hit 100! And answering your sewing dilemmas #100✨ | sewingpodcast journey+4 | — | The Last Stitch MediaHazelhen Patterns+6 | — | sewingpodcast+5 | — | 57m 13s | |
| 3/17/26 | Pattern updates, projector files and book drama! #99✨ | sewing patternsprojector files+3 | — | Fit for KnitsSewing Jeans+2 | — | sewingpatterns+3 | — | 1h 06m 18s | |
| 3/10/26 | Fantasy sewing galore: Playing fabric roulette #98✨ | fabric roulettesewing tips+3 | — | The Last Stitch MediaHazelhen Patterns+4 | — | fabric roulettesewing tips+3 | — | 56m 24s | |
| 3/3/26 | Serger secrets: Unlocking the full power of your machine #97✨ | sergersewing machine+4 | — | Serger SecretsSerger Essentials+5 | — | sergeroverlocker+3 | — | 58m 17s | |
| 2/24/26 | Sewing spring trends 2026: Pockets, utility & bold colours #96✨ | spring fashionathleisure+4 | Johanna | The Last Stitch MediaWuthering Heights | Sweden | spring trendsfashion+7 | — | 1h 00m 53s | |
| 2/17/26 | Sewing knits without losing your mind #95 | Moving from wovens to knits can feel like stepping into a parallel universe, similar tools, but completely different rules. In this episode, Malena and Johanna demystify knit fabric sewing and explain what actually matters when you're ready to make the leap.They break down the fundamental differences between knit and woven fabrics, why some knits are beginner-friendly while others will test your patience, how choosing the wrong fabric can mess up your project and why the sewing order changes with knits. They also discuss which starter project could set you up for success (hint: it might surprise you). Then Malena drops a cutting bomb that has Johanna in stitches! Helpful resourcesFit for Knits BookSewing with knits tutorialsGuide to sewing machine knit stitches (free download)Email us at stitchingtalespod@gmail.comOr contact us at our socials:Stitching Tales on Instagramhttps://www.instagram.com/stitchingtalespodStitching Tales on YouTubehttps://www.youtube.com/@StitchingTalesPodAbout Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.https://www.instagram.com/hazelhenpatternshttps://www.hazelhenpatterns.com (get your free Malva t-shirt pattern) | — | ||||||
| 2/10/26 | Running a sewing brand without burning out with Emily from In the Folds #94 | Johanna and Malena welcome their very first guest, Emily Hundt, founder of In The Folds, for an honest conversation about running a sewing business and making pivots when things are no longer working for the season you are in.They talk about finding your place in the sewing industry, what sustainability actually looks like when you’re self-employed, and how plans tend to change once life gets involved. Not to mention, having to figure out stuff you dread (taxes, tech, Reels!).Emily is sharing her journey on her Beyond the Folds Substack, and he has also begun a new exciting project that is very aligned with the times: Check out Making, Again (Emily's new venture) In the FoldsEmail us at stitchingtalespod@gmail.comOr contact us at our socials:Stitching Tales on Instagramhttps://www.instagram.com/stitchingtalespodStitching Tales on YouTubehttps://www.youtube.com/@StitchingTalesPodAbout Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.https://www.instagram.com/hazelhenpatternshttps://www.hazelhenpatterns.com (get your free Malva t-shirt pattern) | — | ||||||
| 2/3/26 | Bridal sewing & tech troubles: A business update #93 | Malena has made a big life decision: she's reducuing here freelance pattern work to 80% to reclaim time for other projects. Now she's splitting her extra time between her own projects and working at a bridal shop.Johanna has been wrestling with website updates and other tech nightmares behind the scenes, reminding us all that running a sewing business isn't just about the fun stuff.In this honest catch-up, they talk about everything from Malena's magical emergency zipper fix to why working in a team beats the loneliness of solo freelancing. And how they're planning exciting new projects for the upcoming season.Save 20% on Johanna's patterns (48 hour Flash Sale) Click link or use code 20TALES to get the discount. Discount is applied at checkout.Email us at stitchingtalespod@gmail.comOr contact us at our socials:Stitching Tales on Instagramhttps://www.instagram.com/stitchingtalespodStitching Tales on YouTubehttps://www.youtube.com/@StitchingTalesPodAbout Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.https://www.instagram.com/hazelhenpatternshttps://www.hazelhenpatterns.com (get your free Malva t-shirt pattern)Email us at stitchingtalespod@gmail.comOr contact us at our socials:Stitching Tales on Instagramhttps://www.instagram.com/stitchingtalespodStitching Tales on YouTubehttps://www.youtube.com/@StitchingTalesPodAbout Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.https://www.instagram.com/hazelhenpatternshttps://www.hazelhenpatterns.com (get your free Malva t-shirt pattern) | — | ||||||
| 1/27/26 | Unravelling ourselves: Our sewing backstories #92 | Johanna and Malena do something slightly uncomfortable in this episode – they talk about themselves. With a growing number of new listeners (hi everyone!) it seemed like a good idea to explain who they are and how they ended up talking about sewing into microphones.Johanna unpacks her rather non-linear path, from teaching herself to sew, to working as a librarian, then a journalist, then a communications officer. Somewhere along the way, sewing refused to stay a hobby and in 2015, The Last Stitch was born.Malena's origin story begins in Finland and a childhood full of sewing. Fashion school confirmed that pattern making was the real interest, which eventually led to nearly a decade at H&M, including several years in Shanghai. After that came freelancing and the discovery of PDF patterns and the online sewing community. They finish off with some rapid-fire questions that reveal a fact about Malena that Johanna had no idea about, and the conversation takes an unexpected turn. Listen to find out!Email us at stitchingtalespod@gmail.comOr contact us at our socials:Stitching Tales on Instagramhttps://www.instagram.com/stitchingtalespodStitching Tales on YouTubehttps://www.youtube.com/@StitchingTalesPodAbout Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.https://www.instagram.com/hazelhenpatternshttps://www.hazelhenpatterns.com (get your free Malva t-shirt pattern)About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.https://www.thelaststitch.comhttps://www.instagram.com/laststitch | — | ||||||
| 1/20/26 | Pressing tricks for better sewing #91 | Press as you go, sew like a pro! Johanna and Malena dive straight into one of sewing’s most underrated skills, pressing. Malena (aka Sweden's biggest pressing ambassador) insists it's the unsung hero behind every great sewing project. While Johanna admits she once skimped on this crucial step, she then had to pay for it later. Between technique tips and favourite tools, they make a good case for how a quick press after each sewing step keeps the seams crisp and makes sewing easier. Johanna's pressing tutorialOur guide to essential pressing toolsEmail us at stitchingtalespod@gmail.comOr contact us at our socials:Stitching Tales on Instagramhttps://www.instagram.com/stitchingtalespodStitching Tales on YouTubehttps://www.youtube.com/@StitchingTalesPodAbout Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.https://www.instagram.com/hazelhenpatternshttps://www.hazelhenpatterns.com (get your free Malva t-shirt pattern) | — | ||||||
| 1/13/26 | We’re making a t-shirt book (and need your advice) #90 | Want to make your perfect t-shirt? Then Johanna's and Malena's next book could be the answer to your quest. Yes, they are working on a sewing book with patterns for five different t-shirt styles, because let's be honest, no one agrees on what “perfect” is anyway.In this episode, they share all the inside information, including styles, sizing, content and the decision to make their first paper pattern book. And most importantly, they need your help to figure out the best approach, from converting sizes to whether or not to include seam lines. Plus, Malena is wearing a sample of the straight t-shirt pattern, so watch the video version if you can! Email us at stitchingtalespod@gmail.comOr contact us at our socials:Stitching Tales on Instagramhttps://www.instagram.com/stitchingtalespodStitching Tales on YouTubehttps://www.youtube.com/@StitchingTalesPodAbout Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.https://www.instagram.com/hazelhenpatternshttps://www.hazelhenpatterns.com (get your free Malva t-shirt pattern) | — | ||||||
| 1/6/26 | Overwhelmed by sewing stuff and thoughts on zero waste #89 | Johanna and Malena have both moved sewing spaces recently. And now they feel overwhelmed—by all the sewing stuff they have accumulated over the years. What should they keep and what should they toss (or recycle)? They both feel kinda bad about getting rid of old fabric scraps. Should they be better at scrap busting? Or are the zero-waste messages not really realistic for home sewists? Then they turn their attention to the clear-out movement that was spearheaded by Mari Kondo, and see some possible pitfalls of too much focus on having a pristine home. Plus, they admit to some irrational shopping addictions of their own (for Malena, it's seeds, while Johanna can't resist pretty printed fabrics)Elsa, the sofa blogger :) https://elsa.elle.seUnderbara Clara, vintage-style bloggerhttps://underbaraclaras.seEmail us at stitchingtalespod@gmail.comOr contact us at our socials:Stitching Tales on Instagramhttps://www.instagram.com/stitchingtalespodStitching Tales on YouTubehttps://www.youtube.com/@StitchingTalesPodAbout Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns.https://www.instagram.com/hazelhenpatternshttps://www.hazelhenpatterns.com (get your free Malva t-shirt pattern)About Johanna Lundström: Sewing book author, pattern designer and sewing content creator.https://www.thelaststitch.comhttps://www.instagram.com/laststitch | — | ||||||
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Chart Positions
20 placements across 20 markets.
Chart Positions
20 placements across 20 markets.