About this episode

Malena and Johanna discuss the complexities and emotional challenges of pivoting in creative entrepreneurship.

Sometimes a business pivot starts with a carefully planned strategy. Other times it starts with panic, burnout, a global crisis… or just the growing feeling that something isn’t working anymore. In this episode, Malena and Johanna talk about the messy reality of changing direction as creative entrepreneurs. From freelance work and sewing businesses to bridal alterations, PDF patterns and unexpected career detours (construction worker!). They also reflect on the emotional side of entrepreneurship: anxiety, motivation, social exhaustion, financial uncertainty and how difficult it can be to know whether you should keep pushing forward or try something completely different. And naturally, it wouldn’t be Stitching Tales without a slight detour into matching fabric shades, small talk and the unexpected ways world events have shaped their businesses. Email us at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠stitchingtalespod@gmail.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Or contact us at our socials: Stitching Tales on Instagram Stitching Tales on YouTube About Malena Hjerpe: Professional pattern maker, sewing book author and owner of Hazelhen Patterns. Hazelhen Patterns Instagram hazelhenpatterns.com (get your free Malva t-shirt…

People in this episode

Hosts: Malena Hjerpe, Johanna Lundström

Topics covered

• business pivot
• creative entrepreneurship
• emotional side of entrepreneurship
• freelance work
• sewing businesses
• career detours
• financial uncertainty

Keywords

• business pivot
• creative entrepreneurs
• sewing
• freelance
• anxiety
• motivation
• financial uncertainty

Mentioned in this episode

Organizations: Hazelhen Patterns, The Last Stitch, The Last Stitch Media, Stitching Tales

Products: Malva t-shirt pattern

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