Nudge Theory | Rory Sutherland

About this episode

This episode discusses Nudge Theory and its impact on decision making and politics.

Send us a note about this episode. We'll reply and thank you on a future episode This episode was first published in May 2021. Nudge Theory burst onto the scene in 2008 when Cass Sunstein and Richard Thaler published their book “Nudge: Improving Decisions About Health, Wealth, and Happiness.” The simplest models of economics take preferences as given, but nudge ideas suggest we can be moved, steered, and in some cases manipulated. Nudge has influenced politicians around the World. There...

People in this episode

Guest: Rory Sutherland

Topics covered

• Nudge Theory
• behavioral economics
• decision making
• influence
• politics
• manipulation

Keywords

• Nudge Theory
• Rory Sutherland
• behavioral economics
• decision making
• influence
• politics

Mentioned in this episode

Books & works: Nudge: Improving Decisions About Health, Wealth, and Happiness

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