The mauve measles: when purple went viral

The mauve measles: when purple went viral

June 10, 2026 · 51 min · Season 2 · Episode 4

About this episode

Kassia St Clair joins Beks to discuss the impact of mauveine, the first synthetic dye, on Victorian culture and fashion.

A teenage chemist’s accidental discovery didn’t just revolutionise colour history – it sparked a viral Victorian colour craze! Cultural historian Kassia St Clair joins Beks to uncover the story of mauveine – the world’s first synthetic aniline dye. Practically overnight, this striking purple became a mass-market sensation. Mauve reshaped Victorian fashion and left a legacy that stretches all the way from a laboratory in Victorian London’s East End to portraits of icons like Oprah Winfrey. ------- Kassia is the author of books including 'The Secret Lives of Colour', 'The Golden Thread' and 'Liberty: Design. Pattern. Colour'. She specialises in telling stories about the overlooked and everyday. ------- Watch the full episode on YouTube: https://www.youtube.com/watch?v=Ddv3yLM6VeQ You can email us with any questions via podcast@nationalgallery.org.uk Find out more about the podcast on our website: www.nationalgallery.org.uk/podcast ------- Paintings mentioned: Sir Arthur Stockdale Cope, ‘Sir William Henry Perkin’, 1906. © National Portrait Gallery, London…

People in this episode

Host: Beks

Guest: Kassia St Clair

Topics covered

Keywords

Mentioned in this episode

Organizations: The National Gallery

Books & works: Sir William Henry Perkin, The Marriage of Victoria, Princess Royal

More episodes of Stories in Colour

Explore listener stats, chart rankings, contacts and more on the Stories in Colour podcast page.