About this episode

Alli Torban discusses how to create compelling data stories even when the data shows nothing has changed.

Can "nothing changed" still be a compelling data story? Join data storyteller Alli Torban as she shares why "everything is performing as expected" can still be a meaningful data story. Through three examples from the storytelling with data community, you'll learn practical techniques for making "normal" meaningful by establishing expectations, adding helpful context, and giving your audience confidence to make a decision—even when there isn't a dramatic insight hiding in the data. LINKS Show notes The storytelling with data book Join the SWD community Steven’s submission Robyn’s submission Gian’s submission Watch our free AI virtual event LIVE on July 13th, 2026 Register for the 4-hour, public workshop on August 20th, 2026

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