Why Most Contractors Price to Win Instead of Price to Profit | Ep 244

Why Most Contractors Price to Win Instead of Price to Profit | Ep 244

June 25, 2026 · 20 min · Episode 244

About this episode

Steve Coughran discusses the differences between pricing to win contracts and pricing to ensure profitability for contractors.

How much cash is hiding in your business? See if you qualify for a Free Financial Health Check Financial Intelligence Toolkit Winning work and profiting from work are two completely different things. Most contractors are only doing one of them. In this episode Steve breaks down why pricing to be competitive and pricing to actually make money require fundamentally different thinking, where the gap almost always starts, and what to do about it before the next bid goes out the door. ...

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Host: Steve Coughran

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