About this episode

Steve Coughran discusses the misconceptions around pricing and how to align it with the value delivered by a business.

Know your numbers, grow your cash flow, and build a business that works for you. Start free with myColtivar. Most business owners set their prices based on what competitors charge, what feels right, or what they think customers will pay. None of those approaches have anything to do with the value your business actually delivers or what your business needs to be financially healthy. In this episode Steve breaks down how pricing actually works, the three most common pricing mistakes he se...

People in this episode

Host: Steve Coughran

Topics covered

• pricing strategy
• business value
• cash flow
• financial health
• pricing mistakes

Keywords

• pricing
• business strategy
• cash flow management
• value delivery
• financial health

Sponsors

myColtivar

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