About this episode

Dave Dye interviews Barbara Nokes, reflecting on her significant contributions to advertising and design in the 1986 Designers & Art Directors Annual.

During my first year in advertising, a shiny new book turned up at the agency (Brooks Legon Bloomfield). Weirdly, some in the creative department referred to it as 'the bible'. It's actual name was The Designers & Art Directors Annual. I was told it showed the best advertising and design from the U.K. Although, also at this point, the U.K. arguably produced the best advertising and design on the planet. This was the 1986 version. The advertising featured was judged by 72 jurors. Only 4 were female. 1 was Barbara Nokes. 315 advertising creatives had their work included. 29 were female. Of those, Barbara Nokes had the most ads reprinted. She was the 5th most successful creative overall. (14 entries and a silver). I didn't think about whether she was male or female at the time, I just loved her work. Always smart and punchy. At the time, she was working with one of my favourite art directors; John Hegarty. She's been top of my wanted for the last decade. She finally relented. Enjoy.

People in this episode

Host: Dave Dye

Guest: Barbara Nokes

Topics covered

• advertising
• design
• creativity
• female creatives
• 1986 advertising
• Barbara Nokes

Keywords

• advertising
• design
• Barbara Nokes
• 1986
• creatives
• John Hegarty
• female creatives

Mentioned in this episode

Organizations: Brooks Legon Bloomfield

Books & works: The Designers & Art Directors Annual

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