Derek Day, Part 1.

Derek Day, Part 1.

From STUFF FROM THE LOFT - Dave Dye by Dave DYE

September 11, 2025 · 1h 60m

About this episode

Dave Dye discusses the influential career of Derek Day in the advertising industry.

Being one, I'm very aware of my fellow double d's out there in advertising. Dave Droga - met once, gave him a lift after judging D&AD together. Donny Deutsch - never met, seen him on Morning Joe though. David Denton - did a few ads with him at BMP, did Cointreau 'Ice melts', amongst many others. Don Draper – never met, seems cool. And Derek Day - less known than the first three, but well worth checking out. I'd hear his quotes on a regular basis back in the early nineties. My then writer, Mike McKenna, had worked for Derek twice, first at Ted Bates, then Butterfield Day Devito Hockney, and would regale me with 'war' stories. I was new to the business, so ate them up, desperate for clues on how it worked. Mike's most repeated was a version of this - "I showed him our campaign for (insert various campaign names here) ...Derek pulled a face, like a bulldog chewing a wasp, pull a face, then said (insert various clever critiques here) ... and the scales fell from my eyes”. In a sea of dumb, crass ads, Derek's work always seemed clever and considered. Often not criteria that wins big awards. They tend to go to flashy and different. If I had a brief and wanted to win an award, quite…

People in this episode

Host: Dave Dye

Guest: Derek Day

Topics covered

Keywords

Mentioned in this episode

Organizations: Ted Bates, Butterfield Day Devito Hockney, Collett Dickenson Pearce, D&AD

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