The ‘fridge cigarette’ rivalry

The ‘fridge cigarette’ rivalry

From Style-ish by Shameless Media

June 4, 2026 · 29 min

About this episode

The episode discusses the rivalry between Diet Coke and Coke Zero, exploring how Coke Zero has gained popularity over Diet Coke.

Today, we’re talking about a conversation that plays out with work friends at 3pm, or while ordering a seedy Uber Eats meal on Sunday: are you a Diet Coke or a Coke Zero person? Coke has been at the centre of culture for a long, long time, thanks to the Pepsi x Coke rivalry and huge celeb endorsements, but a new competition has been taking place in the last few years: Coke Zero vs Diet Coke. So, how exactly did Coke Zero dethrone Diet Coke? Love the podcast? You'll adore our weekly newsletter, too. Subscribe here: http://eepurl.com/iI829A Join us over on socials to see what our Style-ish family of incredible content creators are wearing, buying and trying. We’re on Instagram @styleishpod and TikTok @styleishpod. Big thanks to BIODERMA for making this episode of Style-ish possible! Find the BIODERMA Hydrabio range at leading pharmacies and beauty retailers. Your hosts today were Rhiannon Joyce (@rhiannonjoyce) and Maddison Sullivan-Thorpe (@maddisonsullivanthorpe) And here’s a link to the reccos we made throughout: Kylie on Netflix, Go-To Skincare, and ‘Love Diet Coke? You Have My Dad to Thank for That’ from Food & Wine Sources mentioned: ‘The Ice-Cold Civil War Between Diet Coke…

People in this episode

Hosts: Rhiannon Joyce, Maddison Sullivan-Thorpe

Topics covered

  • Coke Zero
  • Diet Coke
  • soft drink rivalry
  • celebrity endorsements
  • Coca-Cola history

Keywords

  • Coke Zero
  • Diet Coke
  • soft drinks
  • Coca-Cola
  • beverage rivalry
  • celebrity endorsements
  • Pepsi

Sponsors

BIODERMA

Mentioned in this episode

Organizations: The Wall Street Journal, Yahoo Finance

Products: Go-To Skincare

Books & works: Kylie on Netflix, 'Love Diet Coke? You Have My Dad to Thank for That'

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