Grow Your Business Discoverability With AI

Grow Your Business Discoverability With AI

June 14, 2026 · 54 min · Season 1 · Episode 29

About this episode

Joe Downs and Peter Swain discuss how AI is transforming business discoverability and the implications for small businesses.

What if customers could find your business before they even knew what to search for? Joe Downs and Peter Swain unpack how AI is rewriting discovery, why 60% of Google searches now end without a single click, and why that's the biggest reset for small business since the internet itself. Peter runs a live head-to-head between his AI assistant and Google (spoiler: Google gets embarrassed), explains GEO, the new frontier of marketing with AI, and shows how hyper-niche businesses...

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