
In this episode, Canna Campbell discusses with Duncan Fredericks how Australians are adapting their shopping habits amidst cost-of-living pressures and the role of sales events in intentional spending.
Cost-of-living pressures have changed the way Australians shop. According to new research commissioned by Amazon Australia, - who are proud sponsors of today's episode - share that almost 9 in 10 Australians have changed their shopping habits, and four out of five are now deliberately timing purchases around major sales events - with Amazon Prime Day kicking off this week (Tuesday the 7th of July, through to Monday the 13th of July). But is this really about spending more? Or are Australians simply becoming smarter with their money? In this episode of SugarMamma's Fireplay, I sit down with Duncan Fredericks from Amazon Australia to unpack the key trends of how Aussies are shopping today. We discuss: Why Australians are becoming far more intentional with their spending. How sales events can become part of a budgeting strategy rather than an excuse to impulse shop. The difference between shopping with purpose and shopping emotionally. Practical tools like Wishlists, product reviews and price planning that can help you spend more intentionally. The categories Australians are prioritising during major sales events. How Amazon Resale works and why buying returned or…
Host: Canna Campbell
Guest: Duncan Fredericks
Amazon Australia
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