START HERE: Super vs Shares: Where Should Your Next Investment Dollar Go?

START HERE: Super vs Shares: Where Should Your Next Investment Dollar Go?

July 16, 2026 · 22 min

About this episode

This episode explores the decision between investing in superannuation versus shares, highlighting the advantages and disadvantages of each approach.

Many Australians eventually reach the same crossroads in their wealth-building journey: Should I invest more money into superannuation? Or should I build wealth outside of super? In this week's Start Here episode, inspired by a listener question, we're unpacking one of the most important investing decisions you'll ever make. Using a real-life example of a 38-year-old investor with $372,000 in superannuation and a growing share portfolio, we explore the advantages and disadvantages of investing inside and outside super, including: ✔️ The tax benefits of superannuation ✔️ The power of flexibility and accessibility ✔️ Why inflation can dramatically impact your retirement goals ✔️ How to know if you're already on track for retirement ✔️ The difference between maximising wealth and maximising freedom ✔️ Why investing isn't always an either-or decision ✔️ The pros and cons of building wealth inside and outside super We also walk through retirement projections, discuss the risks of relying on a single wealth structure, and explore why many Australians deliberately build wealth both inside and outside superannuation. Most importantly, you'll learn how to think about your next investment…

People in this episode

Host: Canna Campbell

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Books & works: START HERE: Super vs Shares: Where Should Your Next Investment Dollar Go?

Places: Australia

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