Why No One Knows About You (Yet) — And How to Fix It | KJ Blattenbauer

About this episode

KJ Blattenbauer shares strategies for gaining media visibility and effectively telling your story.

What if the only thing standing between you and major media coverage… is how you tell your story? In this episode, we're joined by KJ Blattenbauer, founder and CEO of Hearsay PR , a powerhouse publicist who helps overlooked experts become headline makers. With nearly 30 years of experience and clients featured in outlets like Forbes, Architectural Digest, Fast Company, and The Today Show, KJ knows exactly what it takes to break through a crowded media landscape. She shares the real strategies behind getting noticed—whether you're an entrepreneur, author, founder, or creative—and why most people never get the visibility they deserve. We dive into: The simple framework to clarify your message and stand out instantly Why most pitches fail (and how to fix yours in 5–7 sentences) The follow-up strategy that dramatically increases your success rate How to use AI the right way in PR (and where it falls short) The truth about "pay-to-play" media—and whether it's worth it Why you should start PR before you feel ready KJ also breaks down how to think like the media, craft irresistible subject lines, and position yourself as the go-to expert in your space. If you've ever felt like you have…

People in this episode

Host: Erik Qualman

Guest: KJ Blattenbauer

Topics covered

• media coverage
• storytelling
• public relations
• visibility
• entrepreneurship
• AI in PR

Keywords

• media
• publicist
• visibility
• storytelling
• PR strategies
• entrepreneur
• AI
• pitches

Mentioned in this episode

Organizations: Hearsay PR, Forbes, Architectural Digest, Fast Company, The Today Show

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