About this episode

Massimo Giunco discusses the evolution of marketing, including brand building, performance marketing, and the impact of GenAI.

Topic: The Evolution Of Marketing. Massimo Giunco discusses his childhood and professional journey (01:33), the declining relevance of one of the four Ps in modern marketing (25:45), the shift from brand building to performance marketing (32:59), a brand example that successfully bridges both approaches (41:00), the impact of GenAI on marketing (46:17), Nike’s fall from grace (50:26), and the role of marketing in the broader evolution of our planet (01:07:34).

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