Ep. 122 – Massimo Giunco, Brand Consultant And Former Nike Executive
From Superception by Christophe Lachnitt
January 25, 2026 · 1h 12m
About this episode
Massimo Giunco discusses the evolution of marketing, including brand building, performance marketing, and the impact of GenAI.
Topic: The Evolution Of Marketing. Massimo Giunco discusses his childhood and professional journey (01:33), the declining relevance of one of the four Ps in modern marketing (25:45), the shift from brand building to performance marketing (32:59), a brand example that successfully bridges both approaches (41:00), the impact of GenAI on marketing (46:17), Nike’s fall from grace (50:26), and the role of marketing in the broader evolution of our planet (01:07:34).
People in this episode
Host: Christophe Lachnitt
Guest: Massimo Giunco
Topics covered
- Evolution of Marketing
- Brand Building
- Performance Marketing
- GenAI Impact
- Nike's Marketing Strategy
- Marketing and Planetary Evolution
Keywords
- marketing
- GenAI
- Nike
- brand building
- performance marketing
- evolution
- Massimo Giunco
Mentioned in this episode
Organizations: Nike
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