Alex Rosenfield of Urban Jürgensen on Reviving a Historic Brand for a New Generation

About this episode

Ariel Adams interviews Alex Rosenfield about reviving Urban Jürgensen and the philosophy behind modern luxury watchmaking.

In this episode of Superlative, Ariel Adams sits down with Alex Rosenfield, CEO of Urban Jürgensen, to explore the revival of one of watchmaking’s most historic yet often overlooked brands. Alex shares the story behind his family’s acquisition of Urban Jürgensen and the philosophy guiding its modern relaunch, from preserving centuries of design and engineering legacy to working alongside master watchmaker Kari Voutilainen to shape a new generation of timepieces. Alex dives into what it really means to run a high end watch brand today, including long term thinking, resisting industry pressure for constant releases, and focusing on emotional connection through design and craftsmanship. He also outlines a refreshingly transparent approach to collectors, emphasizing fairness, accessibility, and respect over traditional luxury sales tactics. Along the way, Alex reflects on what makes a watch truly meaningful, from the human story behind its creation to the importance of making something that feels beautiful and lasting on the wrist. Alex and Ariel’s conversation is truly a thoughtful look at how heritage, artistry, and modern leadership can come together to redefine what independent…

People in this episode

Host: Ariel Adams

Guest: Alex Rosenfield

Topics covered

• watchmaking
• brand revival
• luxury watches
• design philosophy
• emotional connection
• craftsmanship

Keywords

• Urban Jürgensen
• Alex Rosenfield
• watchmaking
• luxury brand
• craftsmanship
• design legacy
• Kari Voutilainen

Mentioned in this episode

Organizations: Urban Jürgensen

More episodes of Superlative

• Charlotte and Peter Fiell on Watch Collecting, Curation, and Storytelling · May 4, 2026 · 1h 12m
• Jim Wirth of GiantMouse Knives on Why Knife and Watch Collecting Go Hand in Hand · April 27, 2026 · 1h 4m
• Cornelius Ye of CIGA Design on Story Driven Watches, Skeleton Innovation, and Global Growth · April 20, 2026 · 1h 1m
• Marine Lemonnier-Brennan of 289 Consulting on Connecting Brands, Media, and Collectors · April 13, 2026 · 1h 7m
• Kuruvilla “Diny” Markose of Titan Watches on Engineering Value and Global Ambition · March 30, 2026 · 1h 4m
• Chris Wiegand of LÜM-TEC on Engineering Watches, Not Just Marketing Them · March 23, 2026 · 1h 7m