
Kuruvilla “Diny” Markose of Titan Watches on Engineering Value and Global Ambition
From Superlative by Ariel Adams
March 30, 2026 · 1h 4m
About this episode
Ariel Adams interviews Kuruvilla “Diny” Markose about Titan Watches' evolution and strategies in the global watch market.
In this episode of Superlative, aBlogtoWatch founder Ariel Adams speaks with Kuruvilla “Diny” Markose, CEO of Titan Watches, about leading one of the most dominant watch brands in the Indian market and guiding it into a new era of global relevance. Diny shares how Titan built its success through design, manufacturing scale, and quartz innovation, while now shifting focus toward premiumization and mechanical watchmaking. He explains why India’s rapidly evolving consumer market is creating new opportunities in the $300 and above segment, and how Titan is investing in in house movements, complications, and finishing to meet that demand. Their conversation explores the balance between preserving a strong mass market foundation and expanding into higher end watchmaking, as well as Titan’s ambition to create compelling daily driver watches that deliver exceptional value. Diny also discusses the growing appeal of analog watches in a world of digital fatigue, the importance of design identity in crowded categories like dive watches, and the long term goal of producing world class timepieces that can compete on a global stage while remaining accessible to a broader audience. Check out…
People in this episode
Host: Ariel Adams
Guest: Kuruvilla “Diny” Markose
Topics covered
- watch industry
- global market
- premiumization
- mechanical watchmaking
- design identity
- consumer trends
Keywords
- Titan Watches
- Kuruvilla Markose
- watch design
- premium watches
- Indian market
- quartz innovation
- analog watches
Mentioned in this episode
Organizations: Titan Watches
Places: India
More episodes of Superlative
- Charlotte and Peter Fiell on Watch Collecting, Curation, and Storytelling · May 4, 2026 · 1h 12m
- Jim Wirth of GiantMouse Knives on Why Knife and Watch Collecting Go Hand in Hand · April 27, 2026 · 1h 4m
- Cornelius Ye of CIGA Design on Story Driven Watches, Skeleton Innovation, and Global Growth · April 20, 2026 · 1h 1m
- Marine Lemonnier-Brennan of 289 Consulting on Connecting Brands, Media, and Collectors · April 13, 2026 · 1h 7m
- Alex Rosenfield of Urban Jürgensen on Reviving a Historic Brand for a New Generation · April 6, 2026 · 1h 5m
- Chris Wiegand of LÜM-TEC on Engineering Watches, Not Just Marketing Them · March 23, 2026 · 1h 7m
Explore listener stats, chart rankings, contacts and more on the Superlative podcast page.