About this episode

Ariel Adams interviews Sylvain Berneron about independent watchmaking and the philosophy behind his brand.

New day, same great conversations. Catch new episodes of SUPERLATIVE every Wednesday! On this episode of Superlative, aBlogtoWatch founder and our host Ariel Adams is joined by Sylvain Berneron, founder of Berneron Watches, for an in depth conversation about independent watchmaking, creative risk, and what it takes to build a lasting brand. Best known for the unconventional Mirage collection and his bold approach to design, Sylvain shares why he left the corporate world behind, invested his own savings into launching Berneron, and chose to follow his creative convictions rather than market trends. From asymmetric movements and precious metal construction to the challenges of bringing truly original ideas to life, he explains the philosophy that drives both his watches and his business. Their discussion also explores the unique structure behind Berneron Watches, including local manufacturing, employee ownership, transparent allocations, and long term planning in an industry often focused on short term results. Sylvain reflects on the importance of craftsmanship, durability, and authenticity, while offering a candid look at the realities of building an independent watch brand from…

People in this episode

Host: Ariel Adams

Guest: Sylvain Berneron

Topics covered

• watch design
• independent watchmaking
• creative risk
• luxury watchmaking
• craftsmanship
• brand building

Keywords

• watch design
• independent watchmaking
• Berneron Watches
• luxury watches
• craftsmanship
• Mirage collection
• creative convictions

Mentioned in this episode

Organizations: Berneron Watches, aBlogtoWatch

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