About this episode

Ariel Adams interviews Thomas Baillod about challenging Swiss watchmaking traditions with BA111OD.

New day, same great conversations. Catch new episodes of SUPERLATIVE every Wednesday! This week on SUPERLATIVE, aBlogtoWatch founder and our host Ariel Adams sits down with Thomas Baillod, founder of BA111OD, for a conversation about challenging the traditional rules of Swiss watchmaking. Thomas looks back on the original idea behind BA111OD, which started as a proof of concept for a new way of selling watches through community, word of mouth, and what he calls “WeCommerce”. He explains how that idea grew into a full watch brand, why value remains central to the company, and how BA111OD has approached Swiss made watches, tourbillons, and retail in a way that pushes against industry norms. Ariel and Thomas also discuss BA111OD’s acquisition of BCP Tourbillon, the importance of producing accessible high end complications, and why Thomas believes luxury watchmaking should respect both the product and the consumer. Thomas shares his thoughts on heritage, the debate around the BA111OD name, the tension between price and perception, and why he is focused on building watches from the Watch Valley with passion before profit. Join Ariel and Thomas for a candid conversation about Swiss…

People in this episode

Host: Ariel Adams

Guest: Thomas Baillod

Topics covered

• Swiss watchmaking
• business model disruption
• accessible tourbillons
• BA111OD
• luxury watchmaking

Keywords

• Swiss watchmaking
• BA111OD
• tourbillons
• WeCommerce
• luxury watches
• business model
• accessible high end complications

Sponsors

Movado

Mentioned in this episode

Organizations: BA111OD, aBlogtoWatch, BCP Tourbillon

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