About this episode

Ariel Adams interviews Becca Florence Davis about the future of independent watch brands and the challenges they face in the U.S. market.

New day, same great conversations. Catch new episodes of SUPERLATIVE every Wednesday! In this episode of SUPERLATIVE, aBlogtoWatch founder and our host Ariel Adams sits down with Becca Florence Davis, founder of CHP Caliber, to explore the rapidly changing world of independent watch brands and what it really takes to succeed in the U.S. market. Drawing on her years of experience in luxury goods and as a former Shinola account executive, Becca explains why many promising watch brands struggle to break into retail, the hidden value of independent jewelers, and why relationships still matter more than hype in the watch industry. Becca also shares how CHP Caliber helps emerging brands navigate wholesale, why operations and after sales support can make or break success, and what retailers are actually looking for when deciding which watches deserve case space. From the realities of direct to consumer business models to the importance of storytelling, trust, and long term growth, this conversation offers an insightful look at the business side of modern watchmaking and what separates brands that last from those that disappear. Learn more about Becca and CHP Caliber: - Instagram…

People in this episode

Host: Ariel Adams

Guest: Becca Florence Davis

Topics covered

• independent watch brands
• luxury goods
• retail challenges
• wholesale navigation
• direct to consumer
• storytelling in business
• long term growth

Keywords

• watch industry
• retail
• emerging brands
• operations
• after sales support
• case space
• trust
• hype

Mentioned in this episode

Organizations: CHP Caliber, Shinola, aBlogtoWatch

More episodes of Superlative

• Frederic Gasser on B.R.M’s Racing DNA, American Retail, and the Power of Staying Niche · July 15, 2026 · 1h 5m
• Thomas Baillod On Challenging Swiss Watchmaking Traditions At BA111OD · July 8, 2026 · 1h 5m
• Nathan Clapp Of Wraven Labs On Designing For True Watch Enthusiasts · July 1, 2026 · 1h 4m
• Sylvain Berneron On Watch Design Without Compromise · June 24, 2026 · 1h 4m

Explore listener stats, chart rankings, contacts and more on the Superlative podcast page.