About this episode

Ariel Adams interviews Nathan Clapp about product design and the watch industry, focusing on the creation of the Wing One accessory and the philosophy behind thoughtful design.

New day, same great conversations. Catch new episodes of SUPERLATIVE every Wednesday! On this episode of SUPERLATIVE, aBlogtoWatch founder and our host Ariel Adams is joined by Nathan Clapp, founder of Wraven Labs, to explore the intersection of product design, watch collecting, and entrepreneurship. Drawing on his experience working on the Apple Watch and his passion for thoughtful industrial design, Nathan shares how a simple frustration while driving inspired the creation of the Wing One, a purpose built accessory designed to protect both watches and vehicles. The conversation dives into what it takes to bring a niche physical product to life, from prototyping and manufacturing to branding and storytelling. Nathan and Ariel also discuss why watch enthusiasts are drawn to craftsmanship, precision, and products that elevate the ownership experience. They explore the psychology of collecting, the importance of designing products that solve real problems, and how thoughtful presentation can be just as important as the product itself. Nathan also offers a look at Wraven Labs' next accessory venture, his approach to building a brand with long term value, and why creating something…

People in this episode

Host: Ariel Adams

Guest: Nathan Clapp

Topics covered

• product design
• watch collecting
• entrepreneurship
• industrial design
• craftsmanship
• branding
• psychology of collecting

Keywords

• watch enthusiasts
• product design
• entrepreneurship
• craftsmanship
• Wing One
• Wraven Labs
• industrial design
• branding
• collecting psychology

Mentioned in this episode

Organizations: Wraven Labs, Apple

Products: Wing One

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• Sylvain Berneron On Watch Design Without Compromise · June 24, 2026 · 1h 4m
• Becca Florence Davis Of CHP Caliber On The Future Of Independent Watch Brands · June 17, 2026 · 1h 4m

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