Quality That Counts: Building Consumer Trust in Supplements Through Better Science

Quality That Counts: Building Consumer Trust in Supplements Through Better Science

January 21, 2026 · 19 min · Season 2 · Episode 2

About this episode

The episode discusses the importance of quality and consumer trust in the dietary supplement industry with insights from industry experts.

In this episode of The Supplement Source, host Jeff Ventura is joined by Lindsay Cole, Business Development & Marketing Manager for North America, and Eric Ciappio, Senior Manager of Nutrition Science at Balchem, to unpack one of the most pressing issues facing the dietary supplement industry today: quality and consumer trust. Against the backdrop of renewed policy debates around supplement oversight, the conversation explores what “quality” really means—from objective testing and regulat...

People in this episode

Host: Jeff Ventura

Guests: Lindsay Cole, Eric Ciappio

Topics covered

Mentioned in this episode

Organizations: Balchem, Council for Responsible Nutrition

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