About this episode

The episode discusses the evolving landscape of the dietary supplement industry, focusing on quality and trust in brands.

In this episode of Supplement Source, CRN Vice President of Communications Jeff Ventura sits down with Doug Lynch, CEO of MarketWell Nutrition, for a wide-ranging conversation about the forces reshaping the dietary supplement industry. The discussion begins with what Jeff calls the “race to quality”—the growing push to distinguish trusted, science-backed brands from the rest of the marketplace. Doug explores how certifications, testing methodologies, and manufacturing practices help build con...

People in this episode

Host: Jeff Ventura

Guest: Doug Lynch

Topics covered

• dietary supplements
• quality assurance
• certifications
• manufacturing practices
• science-backed brands

Mentioned in this episode

Organizations: MarketWell Nutrition, Council for Responsible Nutrition

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