NEPPA Presents: AI Strategies for Promo Professionals

About this episode

This episode discusses practical AI strategies for promotional professionals, featuring insights from industry leaders.

Beyond the Hype Real World AI Strategies for Promo Professionals Recorded live at a special New England Promotional Products Association education event, this episode of The Promo Playbook brings together some of the promotional products industry’s leading voices for a candid discussion on how AI is already transforming sales, marketing, operations, customer service, and client experience. This was not a conversation about futuristic theory. It was a practical, honest look at how real promo professionals use AI tools every day to save time, streamline workflows, reduce friction, strengthen customer relationships, and stay competitive in an increasingly automated world. Panelists included Brittany Godsey of Gold Bond, Jason Ortega of Charles River Apparel, Hallie Moore of PromoCorner and Bay State, and Javier Menendez of Walker Clay. The panel was moderated by Emily Codner of I Promote You and Abby Burke of Walker Clay. The conversation dives into: → AI tools for sales, prospecting, and CRM automation. → How suppliers are using AI to reduce operational bottlenecks. → AI meeting note takers and workflow automation. → Social media content creation and maintaining an authentic brand…

People in this episode

Hosts: Emily Codner, Abby Burke

Guests: Brittany Godsey, Jason Ortega, Hallie Moore, Javier Menendez

Topics covered

• AI strategies
• promotional products
• sales automation
• customer service
• workflow optimization
• social media
• AI safety

Keywords

• AI tools
• promo professionals
• sales
• marketing
• customer experience
• automation
• social media content

Mentioned in this episode

Organizations: New England Promotional Products Association, Gold Bond, Charles River Apparel, PromoCorner, Walker Clay, I Promote You

More episodes of Supplier Promo Playbook

• Wildgrain Enters Promo With Fresh Ideas · May 27, 2026 · 51 min
• How Suppliers Win with PPAI Insights from Josh Ellis · May 17, 2026 · 57 min
• What happens when three innovative suppliers share what is really shaping the future of promo? · April 26, 2026 · 17 min
• How SnugZ Scaled to $92M in Promo · April 1, 2026 · 46 min
• PPAI Expo Supplier Interviews: Kanga Coolers, Organic Tee Star, Fatty Pack, Fire & Pine · March 1, 2026 · 20 min
• Marketing Noise vs Marketing Results with guest Gloria Lafont: What Promo Distributors Miss · January 18, 2026 · 43 min