Wildgrain Enters Promo With Fresh Ideas
From Supplier Promo Playbook by Supplier Promo Playbook
May 27, 2026 · 51 min · Season 2 · Episode 3
About this episode
The episode discusses Wildgrain's innovative approach to entering the promotional products industry with artisan baked goods.
What happens when a fast growing direct to consumer food brand steps into the promotional products industry? You get a conversation packed with innovation, logistics, personalization, and a whole lot of fresh baked strategy. In this episode of The Supplier Promo Playbook , hosts Adrienne Barker, Lisa Fosdick, and Kim Ballerene sit down with Alli Klein of Wildgrain to talk about bringing artisan frozen to oven baked goods into the promo space. From croissants and sourdough to gluten free and vegan options, Wildgrain is changing the way distributors think about gifting, food, and customer experience. Alli shares her background in the promo industry, including years working with retail bag brand Timbuk2, and explains how Wildgrain discovered a growing demand for corporate gifting through their direct consumer audience. The discussion dives deep into distributor education, scaling a food brand inside promo, customization challenges, sustainable packaging, and why consumables may be one of the smartest categories in the future of branded gifting. Key Takeaways → Wildgrain already serves more than 170,000 monthly subscribers with frozen artisan baked goods shipped nationwide → The…
People in this episode
Hosts: Adrienne Barker, Lisa Fosdick, Kim Ballerene
Guest: Alli Klein
Topics covered
- promotional products
- food gifting
- corporate gifting
- consumer experience
- sustainable packaging
- customization challenges
Keywords
- Wildgrain
- promotional products
- food gifting
- corporate gifting
- artisan baked goods
- sustainable packaging
- consumer experience
Mentioned in this episode
Organizations: Wildgrain, Timbuk2
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