About this episode

In this episode, Sheri Hinish interviews Jeff Winter about the challenges and strategies of implementing Industry 4.0 in manufacturing.

Industry 4.0 is not a tool set you buy. It is a business transformation that requires the right strategy, storytelling, change management, and credible execution across both business and the plant floor. That is the thesis Jeff Winter has been refining for years, and it is why he has been ranked the number one global thought leader for Industry 4.0 by Onalytica, named the number one global influencer in manufacturing by Manufacturing Digital Magazine, and has amassed over 100 million views across more than 1,300 LinkedIn posts. In this episode of the Supply Chain Revolution podcast, Sheri Hinish sits down with Jeff, now VP of Commercial Strategy at Belden, for a conversation about what it actually takes to make Industry 4.0 real inside a manufacturing organization. Jeff traces his career from sales engineer to safety PLC turning point to the moment he stopped selling products and started selling visions, and how LinkedIn and storytelling transformed not just his career but his identity. Together, they unpack why manufacturers struggle to turn proven technologies into a clear path forward (most start with nouns like AI and IoT when they should start with verbs like reduce…

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