Supply Chain Revolution

Industry 4.0 is not a tool set you buy. It is a business transformation that requires the right strategy, storytelling, change management, and credible execution across both business and the plant floor. That is the thesis Jeff Winter has been refining for years, and it is why he has been ranked the number one global thought leader for Industry 4.0 by Onalytica, named the number one global influencer in manufacturing by Manufacturing Digital Magazine, and has amassed over 100 million views across more than 1,300 LinkedIn posts. In this episode of the Supply Chain Revolution podcast, Sheri Hinish sits down with Jeff, now VP of Commercial Strategy at Belden, for a conversation about what it actually takes to make Industry 4.0 real inside a manufacturing organization. Jeff traces his career from sales engineer to safety PLC turning point to the moment he stopped selling products and started selling visions, and how LinkedIn and storytelling transformed not just his career but his identity. Together, they unpack why manufacturers struggle to turn proven technologies into a clear path forward (most start with nouns like AI and IoT when they should start with verbs like reduce, accelerate, and standardize), the five prerequisites that must be true inside an organization before technology creates value, and the emerging concept of the "two factories" model where a physical factory makes the product and an AI factory produces the intelligence that runs it. Jeff also shares his framework for understanding Industry 4.0 as both an era and a destination, why every plant thinks it is special (and why that kills scale), and what connected intelligence looks like when done right. Chapter Markers: 0:00 Introduction: making Industry 4.0 real 1:03 Meet Jeff Winter: origin story and career arc 2:07 LinkedIn, storytelling, and 100 million views: building a movement 3:41 The safety PLC turning point: from selling components to selling the safe machine 8:40 Selling the product vs. selling the problem vs. selling the vision 10:21 Industry 4.0 defined: era vs. destination (and why both are right) 13:32 Why manufacturers struggle: starting with nouns instead of verbs 14:17 Cross-functional value, functional budgets, and the ownership gap 15:20 Industry 5.0 vs. 4.0: is 15 years enough for an industrial revolution? 19:27 What real digital transformation requires: five prerequisites 21:25 Every plant thinks it is special (and why that kills scale) 23:21 The next manufacturing operating model: from connected equipment to connected intelligence 24:51 Jensen Huang's two factories: the physical factory and the AI factory 25:14 Making intelligence operational: the real competitive advantage 26:19 Final words and how to find Jeff on LinkedIn Key Topics: Industry 4.0, digital transformation, IT/OT convergence, manufacturing strategy, smart manufacturing, physical AI, connected intelligence, NVIDIA two factories, Belden, change management, human centricity, cross-functional KPIs, manufacturing operating model, automation, IoT, digital twin, business case for transformation, plant floor to enterprise, operational technology, Jeff Winter Connect and Learn More: Jeff Winter: linkedin.com/in/jeffreyrwinter Belden: belden.com Sheri Hinish (Supply Chain Queen): supplychainqueen.com Subscribe to Supply Chain Revolution on Apple Podcasts, Spotify, YouTube, and wherever you listen.

Join the Supply Chain Queen and James George with Teesee Murray, Group President of Turtle | CEO of TurtleX, for an eye-opening discussion about transforming manufacturing through AI-powered regenerative systems. In this episode of the Supply Chain Revolution's "10 Big Ideas to Transform Supply Chains for a Regenerative Future" series, discover how companies are leveraging AI and exponential technologies to create regenerative manufacturing outcomes. Teesee, leading a fourth-generation, family-owned Certified Women's Business Enterprise with over 100 years of history, shares insights from navigating multiple industrial revolutions—from electrification through automation to today's AI transformation. Key Insights: How to turn "transformation into trust" by inspiring people to embrace AI-driven change at the individual level Why growing power demands from AI data centers are driving innovation in sustainable energy solutions The role of microgrids, atmospheric water generation, and advanced battery technologies in creating regenerative systems How digital twins and IoT enable comprehensive Scope 3 emissions reporting across supply chains Why new market mechanisms are financing the energy transition beyond government subsidies The critical importance of systemic thinking: changes must benefit individuals, teams, companies, and customers What You'll Learn: Practical approaches to enterprise-wide AI transformation that creates sustainability benefits How to manage cultural resistance when implementing exponential technologies Real examples of innovative solutions like utility-grade water-from-air generation coupled with renewable energy Why successful transformation requires augmenting individual skill sets and building appetite for change Technology solutions making regenerative manufacturing tracking and optimization possible The business case for resilience: how microgrids and energy independence create competitive advantage Teesee shares compelling stories from the frontlines of AI transformation, including how companies are solving the "juice problem" in the grid through market-driven innovation and why the biggest risk with AI is ignoring it rather than embracing it thoughtfully. This isn't theoretical sustainability talk – it's a practical guide to using AI and exponential technologies to build regenerative manufacturing systems while creating business value. Perfect for supply chain leaders, manufacturing executives, sustainability professionals, and anyone interested in leveraging AI for regenerative transformation. Connect with the Supply Chain Revolution: Subscribe for the full "10 Big Ideas" series exploring how to transform supply chains for a regenerative future. Follow the Supply Chain Queen on LinkedIn and James George for additional insights and resources. About Teesee Murray: Teesee Murray is Group President of Turtle | CEO of TurtleX. Turtle is a global leader in electrical distribution, industrial MRO, automation, technology, supply chain solutions, and energy management. As a fourth-generation, family-owned Certified Women's Business Enterprise (WBE) with over 100 years of history, Turtle delivers mission critical solutions through radical collaboration, technical expertise, innovation, and sustainability. Visit www.turtle.com.

In Season 2, Episode 2 of the Supply Chain Revolution podcast, hosts Sheri Hinish and James George delve into the concept of regenerative sourcing as a transformative approach to supply chains. They discuss the shift from traditional sustainability practices to a regenerative mindset that aims to leave ecosystems better than they found them. The conversation covers systemic thinking, practical applications in agriculture and textiles, the role of technology in enabling regenerative practices, and future trends in supply chain sustainability. The episode concludes with a call to action for listeners to be curious and engage in learning about these critical topics. Takeaways -Regenerative sourcing represents a fundamental shift in supply chain thinking. -The focus should be on creating net positive outcomes rather than just reducing harm. -Systemic thinking is essential for understanding the interconnectedness of supply chain elements. -Practical examples of regenerative sourcing can be found in agriculture and textiles. -Technology plays a crucial role in enabling regenerative practices and data transformation. -Future supply chain strategies must integrate regenerative principles to remain competitive. -Consumer demand is shifting towards brands that prioritize sustainability and regeneration. -Long-term strategies are necessary for meaningful change in supply chains. -Engagement and collaboration are key to advancing regenerative practices. -Being aggressively curious is vital for understanding and implementing regenerative sourcing. Sound Bites "We need to think about new and radical ideas." "We need to think about it very differently." "Be aggressively curious." Chapters 00:00 Introduction to Regenerative Sourcing 03:33 The Shift from Sustainability to Regeneration 06:27 Understanding Regenerative Sourcing 09:32 Practical Applications in Agriculture 12:34 Innovative Practices Across Sectors 15:35 The Role of Technology in Regenerative Sourcing 18:43 Future Trends in Supply Chain Practices 21:29 Closing Thoughts and Call to Action About The Supply Chain Revolution® isn't just a top-ranked podcast—it's a movement reimagining global networks as pathways of restoration. Host Sheri Hinish (Supply Chain Queen), a globally recognized thought leader in sustainability and supply chain innovation, challenges the notion that we can only be "less bad." Instead, she explores how supply chains can actively regenerate our world. In our groundbreaking new series "10 Big Ideas to Transform Supply Chains for a Regenerative Future," co-hosted with James George, former Ellen MacArthur Foundation leader, we move beyond incremental sustainability to explore transformative approaches that regenerate natural and social systems. From Regenerative Sourcing to Transparent Value Chains, each episode unpacks revolutionary concepts with world-class experts and provocative voices disrupting the status quo. As a recognized pioneer and leader with a distinct point of view, Sheri brings unparalleled expertise in technology-enabled transformation, circularity, sustainability innovation and the most advanced 'sustainable' supply chain practices. This podcast delivers actionable insights where innovation meets impact—equipping professionals to design supply chains that heal rather than harm. Join our vibrant community of Rebels who are forward-thinking practitioners and leaders committed to disrupting the status quo for positive transformation. Subscribe now to architect a world where business success and environmental prosperity grow together. Engage other Rebels in our community who share your passion and vision for a new world where people, planet, and business can thrive.

In Episode 77, Dr. Yossi Sheffi, iconic thought leader and professor at MIT, innovator, and author of a new book ‘ The Magic Conveyor Belt’ chats with host Sheri Hinish about the future of supply chain including the people, exponential technology, and disruptive themes that will shape the future of the profession. This book offers explanations to pressing supply chain topics and much more, with historical perspectives and modern examples. It covers contemporary issues of outsourcing and re-shoring, sustainability, resilience, regulations and the social, managerial, and policy issues resulting from technological innovations. Additional topics covered in this episode include: how tech adoption has shaped and helped humanity, how technology has repurposed jobs, the digital divide, the impact of AI and ChatGPT on the future of work and automation, and freeform flow on sustainability, quantum, nuclear, and many other political, provocative topics! In the Magic Conveyor Belt, Professor Sheffi lays the foundation for understanding supply chains and the characteristics that make them complex. In Part 1 of the book “The Global Dance,” he delves into the often-hidden intrinsic structure of supply chains to ground the reader in the challenges of managing the mammoth networks involved. Part 2, “Further Complexity and Challenges,” shows how the last 50 years have added even more complexity to supply chains. This part covers the rising demand for goods, as well as the increasing consumer expectations for fast, perfect delivery services. The relevance on technology creates a sobering thought around the digital divide. The digital divide is multifaceted and includes many factors such as access, affordability, quality, and relevance. As Michael Kende wrote, “the digital divide is not a binary.” These gaps in availability, affordability, interest, and digital literacy. The UN’s Broadband Commission for Sustainable Development estimates that nearly 3.6 billion people remain totally unconnected to the Internet by any measure. This means there are around 4.1 billion people online, about 53.6% of the global population. What does the future hold for global supply chains and countries, economies, marginalized communities left behind in a technology infused world? The capabilities and future roles of automation, robotics, and artificial intelligence are changing and augmenting the jobs held by workers—covered in Parts 3 and 4. Elements of the book trace the implications of multiple trends in the operating environment for tomorrow’s global supply chains, as they change and augment the jobs held by workers. While many of the new skills require technical knowhow, it is social skills, ironically, that may be a key for future human employment in an economy dominated by technology. To learn more about The Magic Conveyor Belt, visit https://a.co/d/0mUVNYq To connect with Yossi Sheffi on linkedin, visit https://www.linkedin.com/in/yossi-sheffi-b38b731/ To connect with Host Sheri Hinish, visit https://www.linkedin.com/in/supplychainqueen/

Earth Month Exclusive featuring Steve Pratt (CEO of Noodle Al, Co-Founder of Infosys and Regenerative Ranch aficionado) + Supply Chain Revolution podcast to explore how better math and Al can enable circularity in a new supply chain planning paradigm. The way supply chain planning has been done for the last 30 years has been under the assumption that computers were slow and data was expensive, and so they needed to make a lot of simplifying assumptions.. Very importantly, they ignore probabilities and complex pattern recognition that are all allowed by this more advanced mathematics. To Learn more about Steve - visit https://noodle.ai/ or https://www.linkedin.com/in/stephen-pratt-094b5916/ Circular economy is increasingly recognized as a better alternative to the dominant linear (take, make, and dispose) economic model. Circular Supply Chain Management (CSCM), which integrates the philosophy of the circular economy into supply chain management, offers a new and compelling perspective to the supply chain sustainability domain. Two aspects that make a CSCM unique: 1) its restorative and regenerative cycles designed based on circular thinking; 2) the vision of a zero-waste economy that is inherent in the CE philosophy. This is CEO Steve Pratt + Noodle AI's mission - to build and design a world without waste. Steve also walks the talk as a farmer and student of nature, where he brings inspiration like the Noodle culture mantra BCHILL, and planting seeds of innovation for long-term value creation. Steve is an O.G. Rebel and friend of the podcast, one of the original supporters. He is an incredible technical background and at every turn has pushed boundaries with tenacity and a 'people and planet first' north star. His journey in consulting started at Deloitte. He went on to start Infosys, had a brief stint at IBM, then founded Noodle with a lingering nudge 'there has to be a better way' and a vision of a world where nothing is wasted where technical, natural, and human systems exist in harmony. About Noodle: Noodle.ai software uses some of the most advanced math on the planet to tame global supply chain chaos—so the right stuff gets to the right place at the right time with less drama. More importantly, Noodle's 'Value at Risk' shows you the hard money costs of each of the millions of errors made by your planning stack, for both demand and supply, across raw materials, production, and distribution. This episode is packed full of lessons in big transformation, inspirational messages, and pragmatic reasons why circular supply chains provide the conduit for marrying the environmental, social, and economic benefits for change. Sectors and client examples highlighted are from CPG, Industrial and automotive. Everything we need exists NOW to build and empower better decisions for a circular and inclusive world.

In Episode 73, host Sheri Hinish delves into bestseller, "From Source to Sold” and offers an inside look at the real-world experiences and valuable lessons of supply chain experts, industry leaders, and disruptive innovators. The book delves into the career paths and strategies of 26 Supply Chain Leaders who have propelled businesses of all sizes, from large multinationals to startups, to the forefront of their industries. It provides listeners with a unique perspective on the specific techniques and smart business practices employed by today’s top supply chain leaders to achieve success and reach the C-suite level. Why now and what's packed in this episode? Transformation is tough and we are at a crossroads. The leadership stories offer important insights into what it takes to be a successful supply chain leader and these themes have been neatly summarized through what the authors call the CHAIN Model for Supply Chain Leadership, or Chain (C-H-A-I-N), which stands for: Collaborative, Holistic, Adaptable, Influential, Narrative. A winning combination of entertaining stories about life at the top, how to get there, and rigorous business insights. The book features some of the most successful global operations and supply chain business leaders. Learn more about From Source to Sold here: https://sourcetosold.com/ ABOUT THE AUTHORS RADU PALAMARIU https://www.linkedin.com/in/radupalamariu/ Managing director of Alcott Global, the leading global executive search firm focused on operations and supply chain. He works on C-level assignments with Fortune 500 companies and local conglomerates in manufacturing, logistics, transportation, supply chain management and eCommerce. KNUT ALICKE https://www.linkedin.com/in/knut-alicke/ Partner at McKinsey & Company, part of the global supply chain leadership team, and a visiting professor of supply chain at the University of Cologne. He advises clients on a variety of topics around supply chain, including digital supply chains, risk and resilience, advanced analytics, and supply chain transformations. FEATURED CONTRIBUTORS Yossi Sheffi, Director, MIT Center for Transportation & Logistics Ivanka Janssen, Chief Supply Chain Officer/EVP, Philips Ernest Nicolas, Chief Supply Chain Officer, HP Inc. Sandra MacQuillan, Ex - EVP and CSCO, Mondelēz International Jim Rowan, CEO and President, Volvo Cars Tan Chong Meng, Group Chief Executive Officer, PSA International (PSA) Thomas Netzer, Global COO, Wayfair Lynn Torrel, Chief Procurement and Supply Chain Officer, Flex Pier Luigi Sigismondi, President (Worldwide Food & Beverage Group), Dole Sunshine Company Sami Naffakh, Chief Supply Officer, Reckitt Tommy Rahbek Nielsen, Executive Vice President & COO, Vestas Essa Al-Saleh, CEO and Board Member, Volta Trucks Deepak Garg, CEO & Founder, RIVIGO Ken Allen, Chair of the Supervisory Board, ProGlove, Ex CEO DHL Express Vikram Agarwal, Chief Operations Officer, Danone Beatrix Praeceptor, Ex - Chief Procurement Officer, Mondi Group Michael Corbo, Ex - Chief Supply Chain Officer, Colgate-Palmolive Andres Krinninger, President Industrial Trucks & Services EMEA, KION Group Jay Lee, Former Foxconn Vice Chair Bonnie Fetch, VP and Head of Global Supply Chain and Manufacturing, Cummins Inc. Achim Duennwald, COO GLS Germany Dirk Holbach, CSCO Beauty/Laundry & Home Care, CSVP, MD, Henkel Donna Warton, CVP Supply Chain and Sustainability, Microsoft

Sustainable supply chains can address the key drivers of forest and biodiversity loss in the agriculture and forestry sectors, fueling biodiversity conservation and responsible sourcing of commodities like palm oil, soy, timber, and much more. Episode 71 introduces Gen Z for the Trees, a powerful youth movement aiming for net zero deforestation by 2030 using supply chain mapping + modeling techniques, GIS, and environmental science knowledge to uncover what's REALLY happening in some of the biggest brands' supply chains...and all while attending university full time. Deforestation in the supply chain is bad for several reasons. First and foremost, deforestation has a significant negative impact on the environment, leading to loss of biodiversity, soil erosion, and carbon emissions. Deforestation also contributes to climate change by reducing the number of trees that can absorb carbon dioxide from the atmosphere. In addition to the environmental impact, deforestation can also have negative social and economic consequences. Forests are often home to indigenous and local communities who rely on the forest for their livelihoods, including hunting, fishing, and gathering of forest products. Deforestation can displace these communities and disrupt their way of life. From a business perspective, deforestation can also pose a risk to companies that source products from areas affected by deforestation, such as palm oil, soy, beef, and timber. Consumers are increasingly aware of the impact of deforestation and may choose to avoid products that contribute to it. In addition, regulatory frameworks aimed at reducing deforestation are being put in place in many countries, and companies that fail to comply with these regulations may face legal and reputational risks. As part of the Rainforest Partnership, the goal of Gen Z for the Trees is to inform the world about sustainable living, stakeholders in the rainforest, and current grassroots efforts to mitigate climate change. They also commit to promoting the work of indigenous rainforest communities while celebrating these communities’ deep and unique understanding of the rainforest. Gen Z is the generation of change: many of these changes, like climate change, were set in place generations ago but threaten our future on this planet. As temperatures climb, sea levels rise, and natural disasters intensify each year, Gen Z must grapple with the inevitability of change. As the most connected, diverse, and largest generation in the history of the world, Gen Z is driven by immediate action and near instant togetherness. Gen Z makes up 40% of consumers both in the United States and globally. By 2026, Gen Z will be over 40% of the workforce with influence far-reaching, they are poised to create a more sustainable future. If you like to learn more about Gen Z for the Trees, visit and follow the links below: https://www.rainforestpartnership.org/gen-z-for-the-trees https://www.rainforestpartnership.org/blog/gen-z-for-the-trees-brings-hope-for-the-future https://www.instagram.com/genzforthetrees/?hl=en https://twitter.com/genzforthetrees?lang=en https://www.rainforestpartnership.org/blog/call-for-volunteers-gen-z-for-the-trees ‍