About this episode

This episode discusses how to train tasting room teams to effectively communicate sustainability to consumers.

Two-thirds of consumers say sustainability matters when choosing what to buy. Learn how to equip your tasting room team with simple, authentic talking points that help guests connect with your values and turn every interaction into a memorable brand experience. Resources: Apply for SIP Certified Wine Marketing Tips eNewsletter Real Stories, Real Impact SIP Certified Marketing Toolkit Tell Your Sustainable Story Online Cour s e Support the Podcast: Make a Donation Vineyard Team Programs: Juan Nevarez Memorial Scholarship - Help students from vineyard families pursue higher education Online Courses - Earn DPR and CCA hours with expert-led sustainability trainings SIP Certified - A trusted third-party certification proving your sustainable practices with science-backed standards Sustainable Ag Expo - Join top experts at the premier winegrowing event of the year Vineyard Team Membership - Connect with a community advancing sustainable winegrowing

People in this episode

Host: Vineyard Team

Topics covered

• sustainability
• marketing
• consumer behavior
• team training
• wine industry

Keywords

• sustainability
• wine marketing
• tasting room
• consumer engagement
• brand experience

Mentioned in this episode

Organizations: SIP Certified, SIP Certified Wine Marketing Tips eNewsletter, SIP Certified Marketing Toolkit, Juan Nevarez Memorial Scholarship, Sustainable Ag Expo

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