About this episode
The episode discusses real estate portal exclusivity deals and their impact on market strategies.
The Monday Mastermind meeting focused primarily on discussing recent developments in real estate portal exclusivity deals, particularly the exclusive agreements between Zillow and Keller Williams/RE/MAX/Berkshire Hathaway that limit comingsoon listings to only appear on Zillow. Jesse Zagorsky explained that eXp chose not to sign a similar exclusive deal with Zillow, instead pursuing a multi-portal strategy including Homes.com, Realtor.com, and the upcoming Come Home platform that integrates with Google search results. The group discussed how agents should address these changes with sellers and clients, with Lani sharing her successful off-market strategy that focuses on building relationships and generating leads through personal conversations rather than public marketing. The meeting also covered how current market conditions including war tensions, oil prices, and rising interest rates are impacting buyer and seller decisions, with participants sharing their experiences from different markets.
Topics covered
- real estate
- portal exclusivity
- market conditions
- off-market strategy
- buyer and seller decisions
Keywords
- real estate
- Zillow
- Keller Williams
- exclusive deals
- market conditions
- off-market strategy
- interest rates
Mentioned in this episode
Organizations: Zillow, Keller Williams, RE/MAX, Berkshire Hathaway, eXp, Homes.com, Realtor.com, Come Home
Places: Google, March 23 2026
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