Black Rock Coffee Bar CEO’s tips on winning in the booming beverage category

Black Rock Coffee Bar CEO’s tips on winning in the booming beverage category

July 14, 2026 · 48 min

About this episode

Mark Davis, CEO of Black Rock Coffee Bar, shares insights on succeeding in the beverage category and the importance of team culture and service.

In this episode of Take-Away with Sam Oches, Sam talks with Mark Davis, CEO of Black Rock Coffee Bar, a beverage brand that has grown to around 200 locations in seven states in its 18 years. The team at Black Rock believes they have a differentiated model that will help the brand compete nationally against the likes of Dutch Bros, 7 Brew, and Scooter’s. For one, Black Rock has a lobby in more than half of its locations rather than being drive thru only, but also, its investment in engaging and hospitable baristas has generated incredible loyalty to the brand while also keeping turnover extremely low. Mark joined the podcast to talk about what it takes to win in the beverage category today, which menu platforms and dayparts are likely to drive incremental growth in the future, and why going public last year was the right move for Black Rock. In this conversation, you’ll find out why: Build a performance culture if you want to win with hospitality Treat your teams like their parents would want you to Service could be what separates the good from the great in beverage If you plan to go public, make sure your whole team is aligned on the goals Register for CREATE here…

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