
FB Society CEO Jack Gibbons on the recipe for developing a successful new restaurant
From Take-Away with Sam Oches by Nation's Restaurant News
April 14, 2026 · 37 min
About this episode
Jack Gibbons discusses the key elements for developing successful new restaurant concepts and the role of founders in the hospitality industry.
In this episode of Take-Away with Sam Oches, Sam talks with Jack Gibbons, CEO of FB Society, a Dallas-based hospitality group known for founding chains like Twin Peaks and Velvet Taco — both of which it has since sold — as well as current portfolio concepts Sixty Vines, Whiskey Cake, and Mexican Sugar, among others. As a sort of restaurant incubator, FB Society has spent the past couple of decades developing something of a recipe for successful new concepts, and as a cofounder of those concepts, Jack has discovered how founders serve as a secret ingredient to restaurant success. NRN named Jack to the just released Power List, which this year recognizes 34 restaurant founders who are improving the industry through their creative power, and Jack joined the podcast to talk about why founders can help differentiate a growing concept and why it’s important to him to pass lessons down to future restaurant leaders. In this conversation, you’ll find out why: New brand development isn’t formulaic, but it can be standardized Your customers will tell you what your secret sauce is “Founder mode” offers an extra lever for some brands to navigate growth challenges Restaurant leaders risk…
People in this episode
Host: Sam Oches
Guest: Jack Gibbons
Topics covered
- restaurant development
- entrepreneurship
- founder impact
- business strategy
- hospitality industry
Keywords
- restaurant success
- new concepts
- founder mode
- business growth
- hospitality group
Mentioned in this episode
Organizations: FB Society, Twin Peaks, Velvet Taco, Sixty Vines, Whiskey Cake, Mexican Sugar, NRN
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