The Brand Photography Client You’re Probably Avoiding

The Brand Photography Client You’re Probably Avoiding

From Take It Personally by Maddie Peschong

June 11, 2026 · 16 min · Episode 219

About this episode

Maddie Peschong discusses the importance of brand photography for overlooked clients like lawyers and accountants, and how photographers can better serve these businesses.

If you've ever had a potential client tell you, “I don't even know what we would shoot,” because they sit at a computer all day, this episode is for you. It's also for the photographers who secretly aren't sure what they'd do with a lawyer, accountant, banker, or coach on their calendar. The truth is, these are some of the most overlooked brand photography clients out there, and they often need brand photography more than anyone! In this episode, I'm sharing why photographers are sleeping on these businesses, how to stop relying on laptops and headshots, and what it really takes to create strategic brand sessions for clients whose work lives mostly inside their brain. We're talking: • Why “boring” businesses are actually incredible brand photography clients • The huge mistake photographers make when marketing their services • Moving beyond headshots, laptops, and office photos • How to uncover visual storytelling ideas through discovery calls • Translating abstract concepts like growth, communication, and leadership into imagery • Becoming a strategic partner instead of “just” a photographer Links & Resources 💻 Join my free Sessions That Sell masterclass on June 25th at noon…

People in this episode

Host: Maddie Peschong

Topics covered

  • brand photography
  • client engagement
  • visual storytelling
  • business marketing
  • photography strategies

Keywords

  • brand photography
  • client types
  • visual storytelling
  • photography marketing
  • business photography

More episodes of Take It Personally

Explore listener stats, chart rankings, contacts and more on the Take It Personally podcast page.