
The Questions That Make Clients Choose You
From Take It Personally by Maddie Peschong
June 4, 2026 · 19 min · Episode 218
About this episode
This episode discusses the importance of discovery calls in the client experience for photographers and how asking the right questions can enhance client relationships and increase bookings.
What if I told you that the reason a client chooses you over another photographer has nothing to do with your portfolio, and everything to do with the questions you ask? In this episode, we're diving into one of the most underrated tools in your brand photography business: the discovery call. Most photographers treat it like a quick formality before booking, but I see it as one of the most powerful sales and positioning tools you have.The inquiry process isn't separate from the client experience—it is the client experience! When done well, a discovery call builds trust, uncovers what your client actually needs, and makes it a whole lot easier for them to say yes. We're talking: • Why the discovery call is part of the client experience • Questions that shift you from photographer to strategic partner • Helping clients clarify goals before they invest • Identifying marketing gaps and creating stronger ROI • Red flags to watch for before a client books • How asking better questions can increase your booking rate Links & Resources 💻 Join my free Sessions That Sell masterclass on June 25th at noon Central: maddiepeschong.com/masterclass 💬 Questions or episode ideas? DM me on…
People in this episode
Host: Maddie Peschong
Topics covered
- discovery call
- client experience
- brand photography
- sales tools
- trust building
- strategic partnership
Keywords
- discovery call
- client experience
- photography business
- sales strategy
- trust building
- marketing gaps
- booking rate
More episodes of Take It Personally
- The Brand Photography Client You’re Probably Avoiding · June 11, 2026 · 16 min
- The Best Marketing You're Overlooking · May 28, 2026 · 20 min
- You’re Not Losing to AI. You’re Losing to Boring Marketing · May 21, 2026 · 16 min
- Ghosted by Clients: Fix Your Process Now · May 14, 2026 · 18 min
- Why Custom Packages Are Killing Your Conversion (Pricing Like an Expert) · May 7, 2026 · 14 min
- Mini Sessions Not Selling? Listen to This. · April 30, 2026 · 18 min
Explore listener stats, chart rankings, contacts and more on the Take It Personally podcast page.