Why Helpfulness Is a Power Strategy — But Only If You Know the Rules — with Susan McPherson
About this episode
Jennifer Justice interviews Susan McPherson about the importance of helpfulness in business and building a strong company culture.
Most founders build their network the wrong way. They walk into rooms thinking about what they can get, and they treat payroll, hiring, and compliance like problems they'll deal with later. Susan McPherson spent decades doing the opposite, and when her company started growing, finding the right partner in Justworks became a critical part of building a business her team actually wanted to stay at. Takin' Care of Lady Business Episode 154 In this episode, Jennifer sits down with Susan McPherson, Founder and CEO of McPherson Strategies, author of The Lost Art of Connecting, and one of the most generous voices in the social impact and women's entrepreneurship space, to talk about building a business on human connection, the infrastructure that makes growth possible, and why being helpful is the most underrated business strategy there is. Susan founded her company at 48 with no prior business experience, moved her contractors to full-time employees, navigated a first PEO that caused more problems than it solved, and built a global team across the US, Canada, and beyond. She did it by learning, sometimes the hard way, that creating an environment where people want to stay is just as…
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