Why Visibility Matters More Than Talent with Aliza Licht
About this episode
In this episode, Jennifer Justice and Aliza Licht discuss the importance of visibility over waiting for permission in professional settings.
Waiting doesn’t work. Women are often taught to wait until they’re qualified, polished, certain, and approved before putting themselves forward. Meanwhile, the people getting opportunities are usually the ones willing to move first. Takin’ Care of Lady Business Episode 152 In this episode, Jennifer sits down with Aliza Licht — brand strategist, author, and the original voice behind DKNY PR Girl — to talk about visibility, momentum, personal branding, and why waiting for permission is one of the biggest mistakes women make professionally. Before “personal branding” was even a term, Aliza was building one of the earliest and most influential anonymous brand voices online. Now, she’s once again experimenting publicly by releasing a novel in real time on Substack before it’s fully finished. Together, they discuss why momentum matters more than perfection, how reputations are built in rooms you’re not in, the evolving role of AI and discoverability, and why clarity often comes after action — not before it. What you’ll learn: Why visibility matters more than waiting to feel “ready” How to build a reputation that creates opportunities before you’re even in the room How to use AI and…
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