How Wix eCommerce is Redefining Dropshipping Through Supplier Platforms with Jill Sherman

How Wix eCommerce is Redefining Dropshipping Through Supplier Platforms with Jill Sherman

April 14, 2026 · 21 min · Episode 417

About this episode

Jill Sherman from Wix discusses the evolution of dropshipping and the impact of AI on e-commerce.

In this episode of Talk Commerce, Jill Sherman from Wix discusses her journey from founding Modalyst to leading a division at Wix. She explains the drop shipping model, the importance of data-driven decisions, and how AI is revolutionizing e-commerce. Jill emphasizes the need for personalization and trust in online stores, and highlights Wix's innovative tools that empower entrepreneurs to build and scale their businesses effectively. The conversation also touches on the future of e-commerce and the role of storytelling in creating meaningful customer experiences. Takeaways Jill Sherman runs a division at Wix focused on drop shipping. Modalyst was one of the largest drop shipping platforms before being acquired by Wix. Traveling with her kids is one of Jill's passions. Data-driven decisions are crucial for business growth. Drop shipping allows merchants to sell without holding inventory. AI can enhance the efficiency of drop shipping operations. Personalization is key to building trust with customers. Wix offers tools to help entrepreneurs create and manage their online stores. The future of e-commerce will heavily involve AI integration. Storytelling is essential for successful…

People in this episode

Host: Brent W. Peterson

Guest: Jill Sherman

Topics covered

Mentioned in this episode

Organizations: Wix, Modalyst, AI

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