About this episode

Amera Khalil discusses the importance of data quality and AI strategies for brands in the context of agentic commerce.

Recorded live at Shoptalk Spring 2026 by host Isaac Morey, the conversation features Amera Khalil, Director of Strategic Account Management at Commerce — the parent brand behind Feedonomics, BigCommerce, and MakeSwift. Together, they cover what brands actually need to do to stay visible as AI-powered discovery takes over consumer behavior. It's a practical, no-fluff conversation that's worth your time whether you're running a lean SMB operation or managing enterprise-level feeds. Key Takeaways Data quality is the foundation. Before any AI strategy works, your product feeds need accurate titles, descriptions, sizes, and attributes. Enriched data isn't one-size-fits-all. Enrichment requirements vary by brand, category, and channel — and they need to match today's conversational search queries. Agentic commerce is already operational. Commerce built a fully functional agentic checkout experience for PacSun on Perplexity in under 30 days. Don't deploy AI for AI's sake. Without a clear business objective, AI implementation creates confusion rather than results. SMBs need to act now. LLM visibility isn't exclusive to enterprise brands — smaller businesses can start preparing today…

People in this episode

Host: Isaac Morey

Guest: Amera Khalil

Topics covered

• AI-powered discovery
• data quality
• agentic commerce
• SMB strategies
• human oversight
• e-commerce

Mentioned in this episode

Organizations: Commerce, Feedonomics, BigCommerce, MakeSwift, PacSun, Perplexity

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