What to Have Ready Before Paying for Google Ads with Olivia Lawson

About this episode

Olivia Lawson discusses the essential preparations needed before launching a Google Ads campaign to ensure website conversion.

Ever wonder why your Google Ads aren't converting, even when your targeting feels spot-on? The problem might not be your ads at all—instead, it's likely your website. Why? Well, before you sink money into paid advertising, your site needs to prove it can convert visitors organically. Otherwise, you're just paying for traffic that bounces. In this episode, Google Ads strategist Olivia Lawson joins me to discuss exactly what needs to be in place before you hit that "launch campaign" butto...

People in this episode

Host: Erin Ollila

Guest: Olivia Lawson

Topics covered

• Google Ads
• website conversion
• paid advertising
• digital marketing
• traffic management

Keywords

• Google Ads
• website conversion
• paid advertising
• traffic bounce
• digital marketing

Mentioned in this episode

Organizations: Google Ads

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