About this episode

Sloan Newman discusses strategic account-based marketing and the importance of personalized engagement in enterprise-level accounts.

Welcome back to Talking Marketing. This is season 2, episode 1 . In a hyper-crowded market, generic campaigns are white noise. If you want to win enterprise-level accounts, you have to treat them like a market of one. On this episode, I am joined by award-winning marketing executive and strategist Sloan Newman to discuss his brand new book, "The Relationship Revolution: Mastering 1:1 Account-Based Management." Sloan breaks down exactly how to move away from rigid dashboards and transition toward human-centered, high-impact engagement that secures multi-million dollar pipelines. What we cover: 💡 The "CMO of your accounts" mindset shift. 💡 How to balance intense 1:1 personalization with the corporate demand to scale. 💡 The leading indicators that actually prove ABM velocity during long sales cycles. 💡 Real mistakes to avoid when deploying your first strategic ABM playbook. Ready to lead the revolution in your accounts?

People in this episode

Guest: Sloan Newman

Topics covered

• Account-Based Marketing
• Personalization
• Sales Strategy
• Marketing Leadership
• Engagement Strategies

Keywords

• ABM
• enterprise accounts
• marketing strategy
• personalization
• sales cycles
• engagement
• account management

Mentioned in this episode

Books & works: The Relationship Revolution: Mastering 1:1 Account-Based Management

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