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On the show
From 12 epsHost
Recent guests
Recent episodes
Episode 69: The Solopreneur & The Agent: Building a 20+ Year Marketing Legacy ft. Bryan Fikes
Jun 26, 2026
Unknown duration
Episode 68: When Music Meets Marketing ft. Jeff Porter
Jun 17, 2026
Unknown duration
Episode 67: From Dough to Done: How Milk Bar and Krispy Kreme Made It Work
Jun 5, 2026
Unknown duration
Episode 66: Neil Cohen - The Marketing Therapist
May 19, 2026
Unknown duration
Episode 65: The Hard Truths About Building Boston's Design Community
May 5, 2026
1h 00m 50s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/26/26 |  Episode 69: The Solopreneur & The Agent: Building a 20+ Year Marketing Legacy ft. Bryan Fikes | Welcome back to the last episode of Talking Marketing, season 2025-26. We close this year on a high with Bryan Fikes. 20 years in marketing. Multiple startups built. And a new AI agent named Bodhi. What happens when two decades of grit meets ultimate personal clarity and cutting-edge tech? You reinvent the entire entrepreneurial playbook. In this conversation with Bryan, we skip the surface-level AI hype and get into the real mechanics of modern business building. He has scaled the massive, multi-million-dollar traditional agencies of the past, but today, he's building something much more potent: a lean, automated, hyper-focused future. We dive deep into: The 20-Year Perspective: What remains true about building a startup when the tech stack changes every six months. The Power of Focus: How marking one year of sobriety unlocked a new level of operational velocity. Meet Bodhi: Why AI agents (not just tools) are redefining the solo founder journey and replacing heavy agency overhead. If you're an entrepreneur trying to scale without drowning in operational noise, this conversation is a masterclass in modern leverage. | — | ||||||
| 6/17/26 |  Episode 68: When Music Meets Marketing ft. Jeff Porter | Welcome back to Talking Marketing! 🎙️ In Episode 68, I sit down with Jeff Porter, marketer at EventPipe and hip-hop artist — to explore why success doesn't have to fit into a single box. From working with children with autism to spending seven years at one company, becoming the only marketer in the room, navigating competing opinions, and balancing a creative career in music, Jeff shares the lessons that shaped his unique path. In this episode, we discuss: What the classroom taught him before marketing ever could The value of staying and growing within one organization What day one really looks like when you're building marketing from scratch How to protect your strategy when everyone has an opinion Why making music makes him a better marketer If you've ever been told to "pick a lane," this conversation is for you. Sometimes the most rewarding careers are built by following more than one path. 🎧 Listen now and join the conversation. | — | ||||||
| 6/5/26 |  Episode 67: From Dough to Done: How Milk Bar and Krispy Kreme Made It Work | Two years. One million doughnut samples. And a masterclass in brand stewardship. For National Donut Day, the Talking Marketing podcast goes behind the scenes of one of the most anticipated sweet-treat collaborations in recent history. In this exclusive episode, we sit down with Charlie Hodges(Krispy Kreme) and Shannon Salzano (Milk Bar) to unpack the strategic, messy, and brilliant realities of bringing two iconic culinary giants into the same room. From non-traditional career pivots to the intense operational pressure of a global rollout, this conversation moves past the standard marketing playbook to look at the real tension between creative nuance and massive scale. What you'll learn from this episode: The Non-Linear Path to Brand Love: How Charlie's journey (Chick-fil-A, J&J, Krispy Kreme) and Shannon's path (Editor to Milk Bar Creative Director) shaped their philosophies on building consumer devotion. The Anatomy of a 2-Year Collaboration: A candid look at where the partnership nearly fell apart, who blinked first, and the unexpected lessons learned from managing high-stakes brand equity. | — | ||||||
| 5/19/26 |  Episode 66: Neil Cohen - The Marketing Therapist | Welcome to Talking Marketing, Episode: 66 Neil Cohen - The Marketing Therapist. Most brands think they have a marketing problem. Neil Cohen has spent 40 years proving they have a listening problem. From the boardrooms of Hilton, Arby's, and Sega to over 300 companies advised across three continents — the pattern never changed. Brands that struggled weren't out-spent or out-creative'd. They were out of touch with the very people they were trying to reach. Neil calls it therapy. Because that's what it is. The diagnosis is usually simpler than anyone wants to admit — and fixing it costs far less than ignoring it. In this episode, Neil breaks down why listening is the most underrated skill in marketing, what decades inside big brands taught him about the ones that got it right, and why the most expensive mistake a company can make is assuming they already know the answer. For every marketer who's ever built a campaign — this one hits different. | — | ||||||
| 5/5/26 |  Episode 65: The Hard Truths About Building Boston's Design Community✨ | design communityBoston+4 | Catherine Headen-Carlucci | AIGA Boston | Boston | designcommunity+6 | — | 1h 00m 50s | |
| 4/28/26 |  Episode 64: Agile Marketing: Beyond the Buzzword✨ | Agile MarketingFeedback Loops+4 | Kamal Hans | EricssonBose+3 | — | Agile MarketingKamal Hans+5 | — | 56m 07s | |
| 4/6/26 |  Episode 63: The Business of Being Human with Bob Cargill✨ | authenticity in marketingimpact of AI on marketing careers+2 | Bob Cargill | The Bob Cargill Marketing RoadshowAMA+2 | Boston | marketing tacticsAI in marketing+2 | — | 46m 07s | |
| 3/24/26 |  Episode 62: When Experience Becomes Authority - The Making of a Marketing Leader✨ | marketing leadershipcross-functional teams+1 | Amrita Datta | Talking MarketingTalking Marketing, | — | luxury retailconsumer electronics+3 | — | 59m 23s | |
| 3/12/26 |  Episode 61: Data, AI, and the New Marketing Playbook✨ | dataartificial intelligence+3 | Nick Stamoulis | AI toolsfirst-party data+1 | Boston | AI toolsfirst-party data+3 | — | 1h 00m 23s | |
| 2/24/26 |  Episode 60: Experience-Driven Branding in a Digital World✨ | brandinggifting+1 | Sue Wei | Magic Promotions | — | experience-driven brandingstrategic business gifting+1 | Brick Marketing | 42m 12s | |
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| 1/21/26 |  Episode: 59 From Vision to Value: Creative Marketing That Moves Results✨ | creative marketingdata-driven marketing+3 | Claire Farrell | SEOGEO+9 | Boston | marketing strategycreative teams+1 | Brick Marketing | 46m 04s | |
| 12/30/25 |  Episode 58: Purpose, Product, and Promotion: Inside a Founder-led Brand with Andrea & Miriam✨ | purpose-driven brandingbrand voice+3 | AndreaMiriam | Listen To Your MothersInside a Founder-led Brand with Andrea & Miriam | — | brand growthproduct decisions+1 | — | 47m 34s | |
| 12/16/25 |  Mini Episode 3: When AI Ads Got Awkward: McDonald's, Coca-Cola, and the Human Line They Crossed✨ | AI in advertisingCoca-Cola+3 | — | Coca-ColaMcDonald's | — | AI adsadvertising strategy+2 | — | 8m 58s | |
| 12/1/25 |  Episode 57: The Creative Crossover: Marketing, Music & AI with Drew Thurlow✨ | marketingmusic+3 | Drew Thurlow | The Creative Crossover: Marketing, Music & AI | — | entertainmenttechnology+1 | Brick Marketing | 48m 35s | |
| 8/19/25 |  Episode 56: Beyond the Silo: Why Modern Marketers Must Master Comms and Strategy with Myles Goldman✨ | marketingcommunications+4 | Myles Goldman | LinkedInBeyond the Silo: Why Modern Marketers Must Master Comms and Strategy | Boston | authentic brandsimpact+2 | — | 37m 51s | |
| 7/8/25 |  Episode 55: The Past, Present, and Future of the AMA Boston Board✨ | AMA Bostonboard retreat+2 | — | Talking MarketingAMA Boston+1 | — | AMA Bostonpodcast+2 | MarketingHQ | 1h 45m 02s | |
| 3/8/25 |  Episode 54: The Ongoing AI Issue, Marketing in Nashville, and Science's Relationship to Business with Paula Milam ft. Brian Hurst | After a short break for the holidays, Talking Marketing RETURNS with a jam-packed interview with Paula Milam from TruStar Marketing and our sister chapter, AMA Nashville. Allen even brought on Brian Hurst, our wonderful VP of Social Media, to help interview Paula. We hope you all enjoy the conversation (Internet issues aside!) and find some useful info for your marketing career. This episode was sponsored by MarketingHQ! Find their free newsletter, job board, career coaching, and AI resume and cover letter builder at https://apps.marketinghq.io. https://amaboston.org is your #1 source for all things AMA Boston, including our job board, sponsor opportunities, blog, podcast, and events calendar! Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! | — | ||||||
| 12/22/24 |  Episode 53: Entrepreneurship, Building Community, and Family Business with Briana Azier | VP of Volunteers Romanshika is in the host chair on this episode of Talking Marketing with Worcester native business owner Briana Azier, founder of Bri's Sweet Treats talking about local business secrets, the joys of supporting your community, and so much more. We hope all Talking Marketing listeners have a very happy new year, and we hope to see you soon at upcoming AMA Boston events! https://www.shopbrissweettreats.com/ is Bri's website where you can order treats to be shipped to you. Or if you're in the Worcester area, the store can be found in the Worcester Public Market on 160 Green St Suite 12, Worcester, MA 01604, United States. This episode was sponsored by MarketingHQ! Find their free newsletter, job board, career coaching, and AI resume and cover letter builder at https://apps.marketinghq.io. https://amaboston.org is your #1 source for all things AMA Boston, including our job board, sponsor opportunities, blog, podcast, and events calendar! Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! | — | ||||||
| 9/17/24 |  Episode 52: The Newsletter Boom, The "North Star Follower", and Cook Times with Emily Schario | We're THRILLED to bring you a new Talking Marketing with Head of Content for The B-Side newsletter, Emily Schario! She brought a great energy to the pod and so much insight from her time with GBH, growing up in and around the Boston area, and in her short time at the Globe! Learn all about the B-Side's ideal marketing persona, Emily's favorite Boston sports teams, and so much more on this episode of Talking Marketing. Subscribe to the B-Side and follow their socials! https://www.boston.com/tag/the-b-side/ https://www.tiktok.com/@bostonbside?lang=en https://x.com/bostonbside?lang=en https://www.instagram.com/bostonbside/?hl=en https://amaboston.org is your #1 source for all things AMA Boston, including our job board, sponsor opportunities, blog, podcast, and events calendar! Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! | — | ||||||
| 7/15/24 |  Episode 51: Marketing Analytics, Remote Work, and Entrepreneurial Spirit with Anusha Ramesh Kannan | Two podcasters unite in the latest Talking Marketing! This time, Allen chats with Anusha Ramesh Kannan, host of the excellent Marketing Woman podcast, Boston transplant, and LinkedIn legend herself about data analytics, the value of work culture, and how Boston is better than Cleveland (we love you, Cleveland marketer friends!) Check out https://www.anushakannan.com/ for all of her work, including The Marketing Woman and Elevare Gazette newsletter. amaboston.org is your #1 source for all things AMA Boston, including our job board, sponsor opportunities, blog, podcast, and events calendar! Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! | — | ||||||
| 5/15/24 |  Episode 50: Marketing Education, Pivoting, Finding Your Weirdos, and Podcasting with Allen Ibrahim | Continuing on our recent theme of looking inward, we flipped the script this time on Talking Marketing! Victoria interviewed me, Allen, for this episode before a recent networking event at Digitas in Boston. Thanks a million to Victoria for stepping up to the plate and asking me some great questions, and thank you all for allowing us to do 50 of these! Here's to the next 50. Check out Allen's other podcast: chatzpod.simplecast.com Check out amaboston.org for our events calendar (NEXT EVENT: MAY MARKETING MINGLE 5/21!!!) and you'll find our blog (run by Victoria!) and our job board if you are hiring or looking for a job. Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! | — | ||||||
| 3/15/24 |  Episode 49: Marketing Education, Being President-Elect, and Taylor Swift's Marketing Wins with Emilee Cocuzzo | AMA Boston takes a look inward as Allen interviews our President-Elect, Emilee Cocuzzo! The conversation takes some interesting turns as we begin on her career goals, yet we somehow make it back to Taylor Swift by the end. Many thanks to Emilee for taking the time out to make this happen! Emilee's LinkedIn: https://www.linkedin.com/in/emileecocuzzo/ Emilee's Twitter/X: https://twitter.com/Emilee_Cocuzzo Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member | — | ||||||
| 1/15/24 |  Episode 48: Surrounding Yourself With Success, Building A Business From Scratch, and Chasing Passions with Teo and Blake | At long last, Talking Marketing returns from the holiday break with Allen's interview with Teo Mefalopulos and Blake Takushi from Idea Peddler! They discuss what it was like being approached by larger companies looking to absorb them, how one of them got the other to drop out of college, and how much we all love Hulu's "The Bear"! https://www.linkedin.com/in/teomefa/ https://www.linkedin.com/in/blake-takushi-023ba1149/ https://www.instagram.com/blaketak Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member | — | ||||||
| 11/15/23 |  Episode 47: Connecting the Dots, Looking Inward, and Knowing Your Audience with Chris Wallace | With large gaps between sales and marketing (a common pod topic, we know!), InnerView seeks to create a bridge between them while also keeping the customers in mind. Allen had the opportunity to briefly chat with Chris Wallace recently about his company, the irreplacable nature of human content, and how we need to keep ourselves in mind in our business. We hope you learned something from this episode, so give us a holler if you did on social media! Links referenced: https://innerviewgroup.com/infront/ https://www.linkedin.com/in/saleskickoffspeaker/ https://www.linkedin.com/in/jasonbrewerbrolik/ Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member | — | ||||||
| 9/16/23 |  Episode 46: Advertising Adstock, A Cookie-Less Future, and The Value of Rest with Jeff Greenfield | Talking Marketing is back, everybody clap! Allen sat down with Jeff from Provalytics and started by discussing the cookie-less future of the Internet, pivoted to the value of good branding, and somehow ended up discussing magic! Interested in sponsoring Talking Marketing? Email sponsorship@amaboston.org and get involved today! Make sure to leave us a review on your podcast platform of choice, and find everything we do at amaboston.org. Become a member at https://amaboston.org/become-a-member | — | ||||||
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