102. Greenwashing exposed - what Adidas, Uniqlo and Calvin Klein got wrong
About this episode
The episode examines the misleading environmental claims made by Adidas, Uniqlo, and Calvin Klein, and discusses the implications for sustainability marketing in the fashion industry.
Last month Adidas, Uniqlo, and Calvin Klein all came under scrutiny for making misleading environmental claims. What did they actually say and what do these cases reveal about the future of sustainability marketing? This week, we take a deeper look at greenwashing, unpacking why environmental claims in the fashion industry are so difficult to get right. We explore what brands can learn and how sustainability messaging will need to change in the years ahead. Plus, is a BBQ regulator rubbish or...
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