
Insights from recent episode analysis
Audience Interest
- recycling processes and myths
- environmental impact of waste
Podcast Focus
- educational discussions on recycling
- myth-busting recycling misconceptions
Publishing Consistency
- 91 episodes released
- active for 1 year
Platform Reach
- available on major podcast platforms
- growing listener base
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Estimated from 18 chart positions in 18 markets.
By chart position
- 🇬🇧GB · How To#31M to 3M
- 🇨🇦CA · How To#1855K to 30K
- 🇮🇳IN · How To#2930K to 100K
- 🇰🇷KR · How To#8710K to 30K
- 🇳🇱NL · How To#1551K to 10K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
368K to 1.1M🎙 Daily cadence·91 episodes·Last published yesterday - Monthly Reach
Unique listeners across all episodes (30 days)
1.2M to 3.7M🇬🇧80%🇩🇰8%🇮🇳3%+15 more - Active Followers
Loyal subscribers who consistently listen
491K to 1.5M
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 12 epsHosts
Recent guests
Recent episodes
98. Should we ban ‘plastic-free’ packaging?
Jun 11, 2026
59m 52s
97. Why we're getting reusable packaging wrong
Jun 4, 2026
59m 59s
96. How recycling is really funded
May 28, 2026
59m 24s
95. The tech that could end overpackaged boxes, with Jude Pullen
May 21, 2026
59m 50s
94. From Kindle to kindling - how Big Tech creates waste
May 14, 2026
59m 36s
Social Links & Contact
Official channels & resources
Official Website
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/11/26 | ![]() 98. Should we ban ‘plastic-free’ packaging? | “Plastic-free” has become a powerful marketing claim, but is it always accurate? Following the EU’s formal definition of plastic, the term has come under greater scrutiny, raising questions about how it is used and understood. In this episode, we trace the origins of “plastic-free,” explore the nuances behind the label, and discuss why making the claim may not be as straightforward as it seems. Plus, is asbestos rubbish or not, what should we do with "presents" from the cat, and why is James ... | 59m 52s | ||||||
| 6/4/26 | ![]() 97. Why we're getting reusable packaging wrong | Reusable packaging is gaining momentum across Europe, especially in France where ambitious reuse laws are reshaping retail and hospitality. Fresh from the Reuse Economy Expo in Paris, we discuss why we believe much of the industry is over-engineering the solution, and why the future of reuse may be far simpler than many realise. Plus, are posters rubbish or not, can you claim a deposit from a crushed can or bottle, and why does James need a calming tea? Join hosts James Piper and Robbie Stani... | 59m 59s | ||||||
| 5/28/26 | ![]() 96. How recycling is really funded | For nearly 30 years, the UK has operated a system designed to make brands contribute towards the cost of recycling through Packaging Recycling Notes (PRNs). This week, we take a closer look at how the system really works, where it succeeds, where it falls short, and what the future of recycling funding in the UK could look like. Plus, is expanded polyethylene rubbish or not, are stickers on fruit and veg compostable, and why is James boring a lot of TikTok? Join hosts James Piper and Robbie S... | 59m 24s | ||||||
| 5/21/26 | ![]() 95. The tech that could end overpackaged boxes, with Jude Pullen | It’s a familiar frustration, ordering something small, only for it to arrive in a box far bigger than it needs; wasteful and seemingly impossible to avoid. This week, we’re joined by Jude Pullen, a man on a mission to change that. Join us as we explore why companies so often get packaging wrong, uncovering the logistical challenges behind every delivery, and discover how Jude is using a blend of creativity and engineering to tackle this surprisingly complex problem. Join hosts James Piper an... | 59m 50s | ||||||
| 5/14/26 | ![]() 94. From Kindle to kindling - how Big Tech creates waste | Amazon has announced that some older Kindles will soon lose support, turning devices that still physically work into obsolete products. It’s the latest example of a growing trend in tech, where companies phase out support and push consumers toward upgrades, creating mountains of unnecessary e-waste in the process. In this episode, we explore examples of planned obsolescence, the environmental impact of disposable tech, and what it could mean for consumers in the future. Plus, is wallpaper rub... | 59m 36s | ||||||
| 5/7/26 | ![]() 93. The death of the barcode - a win for sustainability?✨ | sustainabilitytechnology+3 | — | EU | Kamikatsu | barcodeQR code+5 | — | 58m 44s | |
| 4/30/26 | ![]() 92. How the war in Iran is reshaping the plastic market✨ | plastic marketrecycling+4 | — | major brands | IranStrait of Hormuz | recycled plasticoil flows+5 | — | 59m 47s | |
| 4/23/26 | ![]() 91. Is the Government driving up plastic use?✨ | plastic usewaste industry+4 | — | GovernmentExtended Producer Responsibility+1 | — | plasticrecycling+5 | — | 58m 36s | |
| 4/16/26 | ![]() 90. Inside Netflix's 'The Plastic Detox' - the story beyond the screen, with Eric Isaac✨ | documentaryplastic pollution+3 | Eric Isaac | NetflixThe Plastic Detox | — | NetflixThe Plastic Detox+5 | — | 59m 34s | |
| 4/9/26 | ![]() 89. Is palm oil really that bad?✨ | palm oilenvironmental impact+4 | — | palm oilplastic air fresheners+2 | — | palm oilenvironment+6 | — | 55m 39s | |
Want analysis for the episodes below?Free for Pro Submit a request, we'll have your selected episodes analyzed within an hour. Free, at no cost to you, for Pro users. | |||||||||
| 4/2/26 | ![]() 88. The truth behind ‘lost parcel’ reselling - scam or goldmine?✨ | parcel resellingmystery packages+3 | — | floss picks | — | lost parcelsreselling+3 | — | 59m 11s | |
| 3/26/26 | ![]() 87. Is expensive petrol driving people to electric cars?✨ | electric vehiclesoil prices+4 | — | electric vehicleselectric cars+1 | Iran | petrol pricesdiesel prices+6 | — | 58m 48s | |
| 3/19/26 | ![]() 86. Netflix's 'The Plastic Detox' - what it gets right (and what it misses)✨ | plastic pollutionhealth impacts+3 | — | The Plastic Detox | — | plastic detoxNetflix+5 | — | 59m 37s | |
| 3/12/26 | ![]() 85. Talking rubbish...with the man who collects it, the No. 1 Binman✨ | recyclingwaste management+4 | Ashley | TikTok | UK | binmanrecycling tips+4 | — | 58m 55s | |
| 3/5/26 | ![]() 84. The BrewDog forest - climate solution or greenwashing?✨ | BrewDogclimate change+4 | — | BrewDog | Scotland | BrewDogcarbon-negative+4 | — | 59m 49s | |
| 2/26/26 | ![]() 83. Is climate collaboration illegal?✨ | climate collaborationantitrust laws+4 | — | environmental organisationsantitrust laws | USUK | climate collaborationantitrust+4 | — | 59m 02s | |
| 2/19/26 | ![]() 82. Is there a teaspoon of microplastics in our brains?✨ | microplasticshuman health+3 | — | study | — | microplasticsnanoplastics+3 | — | 57m 41s | |
| 2/12/26 | ![]() 81. The sudden rise of food waste bins | Simpler Recycling promises the biggest shake-up to the UK’s recycling system since kerbside collections began. But despite ambitions for nationwide consistency, exemptions mean some councils may take a different path. In this episode, we unpack the policy’s origins, examine why not everyone will have to follow the same rules, and look ahead to what the future of recycling might actually be. Plus, are contact lenses rubbish or not, is refillable packaging still considered packaging, why is Jam... | 58m 06s | ||||||
| 2/5/26 | ![]() 80. How to remove colour from plastic, with Steven Burns | Much of the plastic packaging we use every day contains colours and additives that can be harmful, and that often prevent the plastic from being recycled at all. This week’s guest, Steven Burns, has spent years tackling that problem by developing ways to remove colour and additives from plastic, increasing its value and usability and making it far more likely to be recycled. In this episode, we explore how the process works, its potential to improve environmental outcomes, and how it could he... | 55m 32s | ||||||
| 1/29/26 | ![]() 79. How colour drains the value from plastic recycling | Colour can make plastic more eye-catching, but it can also make it far less valuable, dramatically reducing the chances that it will ever be recycled back into packaging. Despite this, brands continue to add vibrant pigments to packaging to grab our attention, and more often than not, it works. In this episode, we unpack why colour is such a problem for recycling and how marketing priorities collide with material value. We also explore real-world success stories, from the removal of green fro... | 59m 37s | ||||||
| 1/22/26 | ![]() 78. Birmingham bin strike - what happens when waste piles up? | A year ago, Birmingham’s bin workers walked out, and the city began to fill with rubbish. What started as a dispute over changes to job progression escalated into industrial action that left up to 17,000 tonnes of waste piling up on the streets. One year on, we revisit the strike to ask what’s changed, what hasn’t, and who has paid the price. How has the dispute shaped public trust, city services, and the future of waste collection? And with major recycling legislation on the horizon, is it t... | 59m 07s | ||||||
| 1/15/26 | ![]() 77. Is recycling a scam? | “It’s all burned. It’s all shipped to Turkey. Recycling is a myth.” We hear these claims all the time, that our carefully sorted waste ends up in landfill or incinerators, and that recycling is basically pointless. But how much of that is actually true? This week, we dig into the reality behind the headlines. Where does our recycling really go? Does cleaning and sorting your waste make any difference at all? And is there still a reason to bother? We debate the myths, unpack the facts, and, sp... | 57m 35s | ||||||
| 1/8/26 | ![]() 76. Why your council tax isn't paying for your recycling anymore | New legislation is shifting the cost of recycling from taxpayers to the brands that create packaging in the first place. After decades of public funding, producers are now being asked to pay, but rolling out a brand-new system hasn’t been seamless. As the system settles, fees are being tied directly to how recyclable packaging is, a move that could reshape the packaging we see and buy every day. Plus, are glow sticks rubbish or not, why can we recycle aerosol cans at home but not gas canister... | 58m 49s | ||||||
| 1/1/26 | ![]() 75. Sustainability around the world, with Ellie Piper | In 2021, Ellie and James left their jobs and spent 15 months travelling around the world. Along the way, they paid close attention to how sustainability showed up in practice; what worked, what didn’t, and what felt worth questioning. In this New Year’s episode, Ellie joins Robbie and James to reflect on the trip. They revisit it continent by continent, each sharing one idea or observation that stuck with them. The conversation covers travel, perspective, and what they took away from the expe... | 59m 28s | ||||||
| 12/25/25 | ![]() 74. Should LEGO use recycled plastic? | In 2021, LEGO announced an ambitious plan to make its iconic bricks from recycled plastic bottles. Just two years later, the project was quietly scrapped. Why did it fail and why might that decision actually be a good thing? In this festive episode, we take a closer look at the UK’s number one toy brand and the sustainability initiatives behind its efforts to make a plastic toy more circular. Plus, are advent calendars rubbish or not, what should we do with compostable plastic, and why has Ro... | 59m 57s | ||||||
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Chart Positions
21 placements across 18 markets.
Chart Positions
21 placements across 18 markets.

























