How Bad Birdie founder Jason Richardson is changing golf's 'boring' apparel tastes

How Bad Birdie founder Jason Richardson is changing golf's 'boring' apparel tastes

April 2, 2026 · 28 min

About this episode

Jason Richardson discusses how he transformed golf apparel with his brand Bad Birdie.

Jason Richardson, who founded Bad Birdie out of his apartment in 2017 because he felt "golf was boring," has changed golfers' tastes in apparel with a brand that has made its way into country clubs and pro shops in Wisconsin and across the country. Wisconsin.Golf 's Rob Hernandez talks with Richardson about the journey.

People in this episode

Host: Rob Hernandez

Guest: Jason Richardson

Topics covered

Keywords

Mentioned in this episode

Organizations: Bad Birdie

Places: Wisconsin

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