
Jason Richardson discusses how he transformed golf apparel with his brand Bad Birdie.
Jason Richardson, who founded Bad Birdie out of his apartment in 2017 because he felt "golf was boring," has changed golfers' tastes in apparel with a brand that has made its way into country clubs and pro shops in Wisconsin and across the country. Wisconsin.Golf 's Rob Hernandez talks with Richardson about the journey.
Host: Rob Hernandez
Guest: Jason Richardson
Organizations: Bad Birdie
Places: Wisconsin
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