About this episode

Mark Schmitz discusses the rebranding of Madison's municipal golf courses with Rob Hernandez.

Madison-based visual brand architect Mark Schmitz joins Wisconsin.Golf 's Rob Hernandez to talk about the rebranding of Madison's municipal golf courses (and the other major work he's done, like with Lambeau Field and Camp Randall Stadium).

People in this episode

Host: Rob Hernandez

Guest: Mark Schmitz

Topics covered

• rebranding
• municipal golf courses
• visual branding
• sports architecture
• Madison

Keywords

• Madison
• golf courses
• rebranding
• Mark Schmitz
• Rob Hernandez
• sports
• visual branding

Mentioned in this episode

Organizations: Wisconsin.Golf

Places: Madison, Lambeau Field, Camp Randall Stadium

More episodes of Talking.Golf

• How Bad Birdie founder Jason Richardson is changing golf's 'boring' apparel tastes · April 2, 2026 · 28 min
• A preview of the Greater Milwaukee Golf Show · March 5, 2026 · 32 min
• Former Marquette golfer Hunter Eichhorn on his hot start on the Korn Ferry Tour · February 16, 2026 · 35 min
• WPGA director of junior golf Andy Landenberger on the 2026 schedule, junior golf finds at PGA Show · January 28, 2026 · 35 min
• Izzi Stricker on what she learned about her game in 2025 and what she looks forward to in 2026 · January 23, 2026 · 34 min
• Adam Miller and Rob Hernandez break down the 2026 WSGA championship, USGA qualifying schedules · January 7, 2026 · 33 min

Explore listener stats, chart rankings, contacts and more on the Talking.Golf podcast page.