How Editors Decide Which Music to Use![020926]

About this episode

Adonis Aletras shares insights on how composers can make their music more appealing to editors in the sync licensing market.

Adonis Aletras is a long-time TAXI member and successful composer who lives on the island of Cyprus, several thousand miles away from the United States. But being thousands of miles away from the epicenter of the U.S. sync market hasn’t been an issue for him! As a matter of fact, he’s repeatedly told me, “If I can succeed at this from a tiny island nation in the Mediterranean, I think anybody from anywhere can do it as well.” I recently asked Adonis what he’d like to discuss on this episode of TAXI TV, and his answer was immediate: “Let’s talk about what composers and artists can do to make editors want to use their music more often!” I’ve been talking about the “usability” factor when creating music for sync licensing for years, so I was excited that he suggested that topic! Please join Aletras and me for this frank and informative conversation that could help you succeed as well!

People in this episode

Guest: Adonis Aletras

Topics covered

• music licensing
• sync market
• composing for editors
• usability in music

Keywords

• sync licensing
• music composition
• editor preferences

Mentioned in this episode

Places: Cyprus, the United States, U.S., Mediterranean

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