The Evolving Role of Life Insurance in a Shifting Market

About this episode

Zach Gosselin discusses the changing dynamics of life insurance conversations and the importance of focusing on risk and outcomes.

Zach Gosselin joins Life Linked to break down how life insurance conversations are changing as clients become more skeptical and distracted. He explains why advisors must lead with risk and outcomes, not product, and highlights the biggest gaps he sees: weak positioning, stalled underwriting momentum, and outdated coverage. Zach shares when permanent vs. term makes sense, why conversion options matter, and a simple question to open better conversations. Action step: build a "top 10" client list and run quick coverage gap check-ins to uncover needs before they become disasters.

People in this episode

Guest: Zach Gosselin

Topics covered

• life insurance
• client conversations
• risk management
• insurance products
• coverage gaps

Keywords

• life insurance
• risk
• outcomes
• coverage gaps
• term vs permanent

More episodes of TBA's Life Linked

• Turning "No" Into Opportunity: A Better Way to Handle Rejection · June 3, 2026 · 29 min
• The Advisor Experience: Turning Life Insurance into a Responsibility · April 14, 2026 · 15 min
• Estate Equalization: A Smarter Way to Guide Business Owner Clients · March 24, 2026 · 13 min
• Finding Hidden Growth in Your Book of Business · March 3, 2026 · 19 min
• Looking Ahead: Opportunities for Advisors in 2026 · December 22, 2025 · 13 min
• TBA Awareness Month · December 1, 2025 · 10 min