Darrin Bentley: Why Most Business Podcasts Never Generate Clients
About this episode
Darrin Bentley shares insights on effective podcasting strategies and common pitfalls to avoid for generating clients.
In this episode, Darrin pulls back the curtain on what actually works in podcasting after 12 years in the trenches, and he shares some of the lessons most podcasters learn the hard way. He covers what separates shows that grow from the ones that fail, some of the mistakes hosts keep making with their content and guests, and how to think about a podcast as a long-term business asset rather than a short-term content play. Whether you are launching your first show or trying to figure out why your show isn’t gaining traction, this conversation is packed with actionable strategies you can implement immediately to turn your podcast into a revenue generating machine. In this episode: • Why defining your podcast's purpose is the foundation for long-term success • How podcasts help build credibility and attract pre-qualified clients • The strategy for landing high-value guests, even when you're just getting started • Why the best podcasts are business development tools, not the business itself About Our Guest: Darrin Bentley is the founder of Podcasting Inc., a podcast production and consulting company that helps coaches, consultants, and industry experts build, launch, and grow podcasts…
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