Rome Gregorio: The Playbook for Running a Tech Driven Brokerage

Rome Gregorio: The Playbook for Running a Tech Driven Brokerage

May 7, 2026 · 19 min

About this episode

Andrew Becker interviews Rome Gregorio about the impact of technology on real estate brokerages and agent performance.

Running a real estate brokerage today requires more than office space and traditional systems. In this episode, Andrew Becker sits down with Rome Gregorio to break down how a tech-driven brokerage model is reshaping agent performance, cost structure, and scalability. From eliminating brick-and-mortar overhead to building real-time collaboration through virtual environments, this conversation focuses on how modern brokerages can operate more efficiently while improving agent support and engagement. In this episode: • How removing office overhead changes brokerage profitability • The structure behind virtual offices and real-time agent support • Why “life circles” improve training and collaboration • How technology replaces outdated brokerage systems About Our Guest: Rome Gregorio is the Co-Founder and CEO of Popby Realty™ and a seasoned Texas real estate broker with more than 25 years of experience in commercial real estate, land, and development transactions. A U.S. Navy veteran, entrepreneur, and business strategist, Rome has held executive leadership roles including Vice President of Mergers & Acquisitions for Keller Williams, bringing a deep understanding of brokerage…

People in this episode

Host: Andrew Becker

Guest: Rome Gregorio

Topics covered

Keywords

Mentioned in this episode

Organizations: Popby Realty™, Keller Williams

Places: Texas

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